Growth Marketeer CRM

• A salary between € 3,159 and € 5,507 gross per month (scale 59) (based on 36 hours - scaling based on work experience).
• A 36-hour work week.
• 144 hours of statutory leave (based on full-time employment) + extra leave depending on age (at least one week).
• The possibility to exchange 3 Christian holidays for 3 non-Christian holidays.
• 3% end-of-year bonus, 8% holiday allowance, and an excellent pension scheme.
• Your train travel in 2nd class is free; travel in 1st class is possible with a small personal contribution.
• Your family travels for free during off-peak hours.
• Discount on European train travel once you have worked at NS for 1 year.
• A choice plan including, among others, a bicycle plan, extra pension accrual, or extra vacation days.
• The possibility of working from home and flexible working hours (in consultation).
• Upon good performance, you will receive a permanent contract after one year.

• You discover and realize commercial growth opportunities that encourage travelers to choose the train more often.
• You get plenty of room to demonstrate entrepreneurship and to turn ideas into concrete experiments.
• You combine creativity, customer data, CRM, and personalization to serve travelers more relevantly.
• You work full-funnel on activation, engagement, retention, and loyalty.
• You work in an entrepreneurial Growth team where experimenting, learning, and continuous improvement are central.

Matthea:""At NS, you get the space to discover commercial opportunities and turn your ideas into experiments that make an impact. With creativity, customer data, and CRM, you help travelers choose the train more often and realize smart growth."

How do we ensure that travelers choose the train more often? Which insights from customer behavior offer commercial opportunities? And how do you quickly translate such an opportunity into an experiment that delivers visible results?

As Growth Marketeer CRM, you do not wait for a briefing. You identify opportunities yourself, ask critical questions, and develop ideas that allow us to better serve travelers and realize commercial growth. CRM is an important tool in this regard: you know how to use customer data, personalization, and CRM technology to actually bring ideas to execution.

You take ownership from the first insight to the measurable result. You dare to experiment, learn from results, and translate insights into the next step. In doing so, you work closely with colleagues from marketing, data, content, and product development.

You:

• Identifies commercial growth opportunities from customer behavior, data, market developments, and content.
• Translates opportunities into creative propositions, customer journeys, and concrete experiments.
• Formulates hypotheses, conducts A/B testing, and adjusts based on results.
• Uses CRM, personalization, and customer data to realize, validate, and scale ideas.
• Works full-funnel on activation, engagement, retention, and loyalty.
• Takes ownership and brings initiatives from idea to execution.
• Connects colleagues and stakeholders and brings them along with new ideas.
• Analyzes results, shares lessons, and uses insights to continuously improve.
• Participates approximately once per quarter in the availability service for customer communication, so that important communication to our travelers is also well supported outside regular working hours.

You are curious about human behavior, think commercially, and see opportunities where others primarily see processes. You combine creativity with a result-oriented approach and know how to actually get new ideas off the ground.

• Affinity with customer behavior, data, content, and personalization.
• Creativity and the ability to think beyond existing campaigns and processes.

We are looking for an entrepreneurial growth marketer who brings growth and CRM together. Someone who discovers commercial opportunities themselves, develops creative ideas, and has sufficient CRM knowledge to actually realize these ideas.

Have you previously developed a new customer journey or proposition, tackled a retention challenge, or tested a growth hypothesis? And can you show how your initiative led to different customer behavior or commercial results? Then we would love to meet you.

At NS, you get the space to use your entrepreneurship, creativity, and CRM expertise for millions of travelers.

Working at NS means that you can make *the* difference in the dynamic world of sustainable mobility. You help keep the Netherlands accessible, for everyone. At NS, you get a lot of freedom. The possibilities to develop yourself are great. We promise you that no day is the same. And as one of the most beautiful employers in the Netherlands, we have even more to offer. For this position, including:

• Want to know more? View our employment conditions and collective labor agreement.

Apply directly (but certainly before 26-10-2026) via the application button.
Within a few minutes, you will receive an automatic application confirmation; we will respond to your application within 2 weeks after the closing date. If there are sufficiently suitable applications, we will close the vacancy earlier.

You can address your application to Tim Laan, corporate recruiter.

Any questions about the application process? Email our front office at: recruitment@ns.nl.

Would you prefer telephone contact? Then call our front office via 0886713666.

• A background check, including a VOG (Certificate of Conduct), is part of the application procedure. Please also consider the signing of an integrity statement and a non-disclosure agreement.
• We believe it is important that everyone who works with us feels at home. You can see this in everything we do, and therefore also in our hiring policy. Read more here.
• With this vacancy, we want to recruit our new colleague ourselves. This is therefore NOT a call for recruitment agencies. This position cannot be filled on an interim basis. For that, please view our hiring page.