Marketing Automation & CRM Specialist (HubSpot)

We are looking for someone who can both think and execute. You enjoy establishing structure, but also dive into HubSpot yourself to build workflows, segments, and dashboards.

• HBO (higher professional education) working and thinking level, demonstrable through education or experience;

• at least three years of experience with CRM, lifecycle marketing, or marketing automation;

• hands-on experience with HubSpot or a similar marketing automation platform;

• experience with building workflows, segmentations, and nurture campaigns;

• experience with customer journey mapping;

• a sense for data, KPIs, and dashboards;

• a structured way of working and strong ownership;

• the ability to translate marketing wishes into processes and system requirements;

• good communication skills and the ability to engage various stakeholders.

Experience with CRM integrations, SugarCRM, data models, or working within an organization with multiple brands is a plus, but not a requirement.

• a salary between €4,800 and €5,300 gross per month based on 40 hours;

• employment of 32 to 40 hours per week;

• a hybrid working environment with space to work from home and in Almere;

• lots of freedom and ownership within a new field;

• at least 26 vacation days based on 40 hours;

• flexible holidays;

• a home office budget and home office allowance;

• a generous training budget and opportunities for growth;

• a pension scheme with a low employee contribution;

• the possibility to make use of a workation.

Do you want to do more than just execute campaigns, but actually determine how an organization sets up CRM and marketing automation from the ground up? Within MSPS Groep, we are introducing HubSpot as the central platform for marketing. You will be given the space to shape the setup, data flows, automations, and customer journeys for multiple companies within our group. A new role with a lot of ownership, but also with support from Marketing, IT, and our external specialists.

• setting up and further developing HubSpot as a marketing CRM;

• implementing a clear CRM structure and segmentation;

• designing customer journeys for various target groups;

• building marketing automation, nurture flows, and campaigns;

• improving data quality and monitoring GDPR guidelines;

• drafting requirements for the connection between HubSpot and SugarCRM;

• supervising this connection together with IT and external specialists;

• developing dashboards for marketing and management;

• analyzing results and translating insights into concrete improvements;

• helping colleagues to use CRM and customer journeys effectively.

You do not need to program the technical connection between the systems yourself. However, you do understand how data must move between systems and can translate marketing wishes into clear requirements for IT and implementation partners.

Marketing Automation & CRM Specialist (HubSpot)
Almere | 32-40 hours | Hybrid | €4,800-€5,300 gross per month

Our companies support thousands of healthcare providers within sectors including dental care, pharmacy, mental healthcare (GGZ), and specialist care. We want to get to know our various target groups better and communicate with them more relevantly at the right moment. To achieve this, we are bringing customer data, marketing activities, and customer journeys together in HubSpot. You will be the content leader of this development.

This is not a position where you only manage an existing CRM system. You will get the chance to set up a new marketing CRM environment and exert direct influence on how multiple companies within our group work with customer data, campaigns, and customer journeys.