Commercial Economics / Marketing Internship – Go-to-market & Growth of inSight learning platform

For over twenty years, inBrain has been helping organizations with digital learning solutions. Alongside our services, we develop inSight: our own learning platform that allows organizations to organize learning for employees as well as external target groups such as customers, partners, and members.

The market introduction of inSight has begun. The coming period is all about growth: which customer segments offer the most potential? Which propositions and messages work best? Through which channels do we reach the right organizations? And how do we make our commercial approach increasingly measurable and scalable?

For this, we are looking for an entrepreneurial intern who enjoys not only thinking along, but also actually testing things in the market.

The internship is suitable as a working internship in the third year, but can also be structured as a graduation internship.
 

You will work at the intersection of marketing, sales, data, and strategy. You will participate in the commercial development of inBrain and inSight and work on real growth challenges.

Depending on your interests and commercial priorities, you can work on things including:

• research into interesting customer segments, target groups, and buying behavior
• customer and prospect interviews
• sharpening ICP, positioning, propositions, and messaging
• market and competitor research
• supporting Google Ads, LinkedIn, and outbound experiments
• investigating which search queries and topics are relevant to potential customers
• setting up commercial content and SEO/GEO experiments using AI tools such as ChatGPT and Claude
• measuring which content, campaigns, and messages gain traction
• improving landing pages and other commercial content
• analyzing lead generation and the sales funnel
• making visible what works, what does not work, and what we subsequently need to adjust

Working internship or graduation
If you are following a third-year internship, you will actively participate in the commercial team and receive your own set of projects and experiments for which you can take responsibility.

If you are a graduate, we can link the internship to a commercial research project.

We will coordinate the precise content with your studies, interests, and internship requirements.

Not an internship where you only fetch coffee or where research ends up in a drawer. You will get access to real commercial challenges, campaigns, customer conversations, and data. If an experiment shows that a certain target group, message, or approach shows promise, we can act on it immediately. You can therefore actually have an influence on how inSight is brought to market.

This internship will likely suit you well if you are following a higher professional education (HBO) program such as Commercial Economics, Marketing, Entrepreneurship or a similar program and you:

• are curious about marketing, sales, and growth;
• have an analytical and practical mindset;
• take initiative and love trying things out;
• can work independently;
• have an interest in online marketing, AI, and new technology;
• are comfortable with numbers and data;
• speak and write good Dutch, because you will work on Dutch-language campaigns, content, and customer communication;
• do not only want to advise, but also want to execute and learn from the results.

Affinity with SaaS, technology, or Learning & Development is a plus, but not a requirement.

You will join an innovative, agile organization in which you will see a lot of how commercial choices are made in practice.

• a current internship at the intersection of sales, marketing, and growth;
• plenty of freedom to actually test ideas;
• responsibility for your own projects and experiments;
• direct collaboration with commercial, marketing, product, and management;
• access to customers, prospects, and commercial data;
• guidance from the commercial side of inBrain;
• room to work extensively with AI and new marketing tools;
• an internship that is suitable as both a working internship and a graduation internship.

We give you plenty of space, but we also expect you to take initiative. You do not have to wait for someone to map out every single step for you.

The internship takes place at inBrain in Utrecht. We would love to coordinate the start date, duration, and exact content with your studies and internship period.

Do you want to not only learn how go-to-market and growth work, but also actually help build them? Then we would love to get in touch with you.