Growth & Market Expert

Legal AI is only as good as the knowledge behind it, and at Lefebvre Sdu, we have been building that knowledge for 200 years. Day in, day out. Law by law. Word by word. We do this so meticulously that other legal AI tools run on our data and software. From our Dutch office, we are also building our own platform for Lefebvre Group, the European leader in legal and tax knowledge: GenIA-L, which now accounts for more than 100 million euros in ARR in Europe. Over 75,000 professionals work with it daily, and we build it to the standard their profession demands. We are looking for a Growth & Market Expert who knows exactly where our next growth lies.

A lawyer chooses GenIA-L for different reasons than a tax specialist. That difference per segment is where your mission begins. We are moving from content subscriptions to software. Each segment has its own customers, its own questions, and its own pace. What works in one segment can make the other grow faster, if someone sees it. You have that overview. You combine market data, customer insights, and commercial results into a sharp picture of where the growth lies. Proposition Management, Marketing, and Sales come to you before they decide on target audience, positioning, price, or market approach. During a launch, you ensure that proposition, customer journey, sales, and onboarding align. Afterwards, you gather the lessons learned so that the next launch lands faster. The value of our product lies in the knowledge behind it: sources that are correct and professionals who update them every day. Telling that story effectively to each target group, that is the work. Each segment has its own growth story. You find the common thread.

You have experienced commercial growth up close and know what lies beneath the numbers. You ask the question behind the question and substantiate your advice with data and customer insight. You will have a lot of influence here, but not the final word. The teams decide. You ensure they do so based on the best insights. This requires persuasiveness without hierarchy and composure in a market where not all answers are yet known.

• You have at least 5 years of experience at the intersection of market, proposition, and go-to-market.

• You think in terms of funnels, conversion, CAC, CLTV, adoption, and churn, and you make commercial assumptions explicit and testable.

• You start small, validate what is critical, and invest further when the evidence is there.

• You translate complex professional content, technology, and AI into what it delivers to a customer: time savings, higher quality, less risk, or better decisions.

• You speak and write Dutch fluently, given our Dutch customers and content.

• Knowledge of legal, tax, or professional services is a plus, but you can also learn this with us.

You will join the Growth & Innovation team and report to the Head of Growth & Innovation. You will work most closely with Proposition Management, Marketing, and Sales, and you will be the regular sparring partner for the Proposition Managers and Growth Marketers. Because you look across all segments, you will quickly build a broad view of the organization and the market. What you see helps determine how GenIA-L grows in the coming years.

• A good base salary and a standard 36-hour work week.

• A year-end bonus of 4% of your gross annual salary.

• 23 vacation days and a personal choice budget of 12%, of which 8% is holiday allowance and 4% is freely spendable for, for example, extra vacation days.

• A good pension scheme via PGB, including supplementary partner insurance.

• A travel allowance of €0.25 per kilometer or a public transport allowance, and we offer an attractive bicycle scheme. For employees with a commuting distance of less than 10 km or more than 60 km, we have an adjusted scheme.

• Hybrid working: 2 days per week in the office in The Hague, on Tuesday and Thursday.

• Room to grow. In your profession, in your role, in the organization.

We would love to tell you everything about the team and the role. Send your CV and you will hear from us within 2 working days. Any questions first? WhatsApp or call Mak via +31 6 18 60 98 89.

A reference check and a certificate of good conduct (VOG) are part of the selection process.