Growth Marketeer (StudyGo International)

• You have at least 3+ years of experience in growth marketing, performance marketing, CRO, or a similar role.

• You have experience with A/B testing and experiments.

• You are strong with data and know how to turn insights into concrete actions.

• You have experience with Google Analytics 4, Google Ads, Tag Manager, and other relevant marketing tools.

• You understand how user behavior translates into better onboarding, activation, and conversion.

• You enjoy collaborating with Product, Design, and Engineering.

• You actively use AI tools to work smarter and faster.

  Nice to have

• You have marketing experience abroad.

• Experience with product-led growth.

• Experience with tools like Amplitude, Mixpanel, or Tableau.

• Experience within a digital consumer product or EdTech.

• Experience with subscription businesses.

• 24 vacation days + 1 ‘spijbeldag’ (free day) + 3 allocated vacation days.

• Collective pension and collective health insurance.

• An annual learning budget of €600 for your professional development.

• Unlimited access to external coaches via Inuka Coaching.

• Unlimited access to Goodhabitz for professional and personal growth.

Additionally:

• Lifelong access to StudyGo and Squla accounts.

• Office next to Amsterdam Bijlmer Arena station (with a Swapfiets or public transport business card if you live >7km from the office).

• A MacBook to work with.

• An option for Payroll Giving to contribute to a charity.

• Healthy lunches at the office, unlimited good coffee, fresh fruit, and snacks.

• A Culture Crew that organizes fun activities such as outings, pub quizzes, and ski trips.

📍 Amsterdam - Hybrid (minimum 50% in office)
💰 €3,350 - €4,600 per month
⏱️ 36-40 hours per week
🌍 Futurewhiz is a B Corp

Every year, more than 650,000 secondary school students in the Netherlands use StudyGo to study for tests and exams. Recently, we began expanding StudyGo to Belgium and Poland. The challenge? Ensuring that more users outside the Netherlands discover how valuable StudyGo is, register for free or start a paid trial, and continue to come back even after those first few weeks.

We are looking for a Growth Marketeer who understands how to grow a product in a new market and translates user behavior into experiments. Someone who is continuously looking for ways to make the customer journey better and smarter. From advertisements and webpages to registrations, payments, and activation within the product.

You will work at the intersection of marketing, product, data, and design. Together, we ensure that more and more students learn successfully with StudyGo.

You are responsible for one of the most important growth challenges for StudyGo International: how do we ensure more brand awareness among students, parents, and teachers, more registrations, and more paying users?

That means you are continuously looking for new opportunities in the marketing funnel. You are not afraid to try things (including AI), you learn quickly, you enjoy analyzing, you discover what resonates with users, and you translate insights into experiments.

In doing this, you will work closely with Product, Design, Engineering, Data, and Customer Support. Some experiments reside in a landing page or email flow, while others are right in the middle of the product. You will also brainstorm with the Dutch StudyGo marketers to exchange ideas and share insights from the international market that could also be valuable for the Netherlands. You actively use AI tools in your daily work and investigate how AI can support and accelerate new possibilities for the growth of StudyGo international.

Performance channels such as Google Ads and Meta are part of your work. You will be supported by agencies in this. Knowledge and hands-on experience with these channels is a requirement.

For example, you will deal with questions such as:

• Where are the opportunities in the Belgian and Polish markets to generate more registrations?

• What are we learning from the data from Meta and Google, and how can we optimize based on that?

• How can we ensure that more students start a paid trial?

• Which onboarding helps users reach their first success experience faster?

• Which A/B test leads to more activation or a higher trial conversion?

• How do we prevent new customers from dropping off in the first few weeks?

• Which combination of product improvements and marketing yields the most growth?

• Increasing international registrations, activation, trial conversion, and retention.

• Proactively identifying opportunities for new channels and/or collaborations.

• Setting up, executing, and analyzing A/B tests and experiments.

• Optimizing onboarding, user journeys, and conversion moments.

• Analyzing user behavior and translating it into new growth hypotheses.

• Collaborating with Product, Design, and Engineering to realize experiments.

• Monitoring growth metrics and continuously improving based on data.

• Smart use of AI tools to perform analyses faster and set up experiments.

We are looking for a marketing specialist who can think strategically as well as act practically. Additionally, you recognize yourself in the following characteristics:

• You enjoy experimenting and immersing yourself in international marketing.

• You work independently and are proactive.

• You communicate clearly and persuasively.

We are a passionate and diverse team, brought together by a shared mission: helping children grow in their learning process and empowering them with personalized education.

Our culture is open and authentic – we believe you do your best work when you can be yourself. Whether you love book clubs, monthly drinks, movie nights, baking competitions, Mario Kart tournaments, or ski trips, at Futurewhiz you will find a community that feels like home.

Our platforms are for everyone, and that applies to our workplace too.

The strength lies in our different backgrounds, ideas, experiences, and perspectives. This diversity helps us to support all children in their learning process, regardless of who they – or we – are. At Futurewhiz, we embrace each other's differences and create an authentic work environment in which everyone can be themselves. This also makes it easier for others to do so. We are committed to a diverse and inclusive culture, which begins at our office and extends across all our platforms – and everyone is welcome on this journey.

Do you have questions about AI or about how we use AI during the application process? Feel free to send us a message via recruitment@futurewhiz.com.