Growth Marketeer (NL required)

• HBO (Higher Professional Education) level of working and thinking.
• Minimum 5 years of experience in marketing.
• Experience with lead generation and online marketing.
• Experience with SEO, content marketing, and campaigns.
• Experience with marketing automation.
• Experience with employer branding and/or recruitment marketing.

• Experience within real estate, HOA management, or business services.
• Experience within a growing organization and/or Buy-and-Build environment.
• Experience with building a brand and marketing function.

Urban Care Group is a national network of specialized HOA and real estate managers with strong local involvement and social impact. With over 20 offices, 450+ employees, and additional expertise in areas such as technical services, sustainability, and insurance, we offer high-quality services to HOAs and property owners throughout the Netherlands. As a market leader, we combine local impact with rapid access to specialist knowledge and continuously invest in the development of our people, including through our own Academy.

To further stimulate this growth ambition, we are looking for an entrepreneurial, hands-on, and result-oriented Growth Marketeer who will be responsible for both commercial lead generation and employer branding.

As a Growth Marketeer, you are responsible for achieving concrete results for two strategic growth objectives:

You develop and implement a marketing strategy that ensures a continuous inflow of sufficient qualitative leads from:

• Homeowners Associations
• Property owners
• Real estate investors
• Property developers

In doing so, you make an important contribution to our growth ambitions and ensure that our marketing and communication align with our various target groups.

Together with our HR team, you will develop Urban Care Group into a distinctive and attractive employer, resulting in vacancies being filled faster and an increase in the quality of candidates.

You are responsible for setting up and executing a scalable lead generation approach in order to generate the desired number of qualitative leads for our organizations. You manage the marketing and branding of our brand, thereby increasing our brand awareness:

• Developing and executing the marketing strategy.
• Setting up lead campaigns for HOA management and Property management.
• Improving online visibility and findability.
• Developing content that informs and activates potential customers.
• Utilizing tools such as Google Ads, LinkedIn, and email marketing.
• Optimizing websites for conversion.
• Setting up marketing automation and lead nurturing.
• Managing and analyzing marketing data and dashboards.
• Working closely with commercial teams to convert marketing results into customer growth.
• Facilitating visibility and awareness around events.

Together with our HR team, you will work on developing our employer brand to, in close cooperation with recruitment, provide sufficient qualitative candidates to our organizations.

• Developing an employer brand strategy.
• Setting up labor market campaigns.
• Creating content about colleagues, culture, and development opportunities.
• Improving the "working-at" environment.
• Increasing visibility on Social Media and other relevant channels.
• Supporting recruitment with campaigns, data, and candidate-oriented communication.

Amsterdam/hybrid

You are an entrepreneurial marketer who understands that growth arises from the right combination of visibility, trust, data, and conversion. You think strategically, work practically/pragmatically, and get energy from achieving concrete results. You are curious, creative, and analytical at the same time, and you know how to bring colleagues along with new ideas and initiatives.

• Commercially strong
• Data-driven
• Result-oriented
• Entrepreneurial
• Creative
• Connecting
• Independent
• Organizationally sensitive

At Urban Care Group, you will get the chance to fulfill a key role in the further growth of the organization. You will work closely with the management team, HR, and commercial teams and have demonstrable influence on both customer growth and attracting new talent. Urban Care Group is a fast-growing and innovative company with a brand-new office in Amsterdam. You will work in a compact and young team where "Work hard, play hard" aptly summarizes the way of working and mindset.

You will be given the space to fill and shape the role based on your expertise. It is a new role within the organization, which makes it an exciting challenge. The target groups you focus on are diverse, which makes it versatile. Boards, residents, professional real estate parties, and new colleagues require different strategies.