Growth Marketeer

Are you a data-driven marketer with a growth mindset? Then we are looking for you.

• At least a completed HBO (higher professional education) degree, preferably in commercial economics, marketing, or a similar field;

• At least 5 years of experience in a similar role;

• You have experience with performance marketing / demand generation

• You think in terms of funnels, experiments, and optimization

• You work in a data-driven manner and drive towards results

• You are proactive and continuously test new ideas

• Experience in B2B (SaaS is a plus)

• Excellent command of both the Dutch and English languages, in speech and writing, is a requirement.

• A salary between €4,000 and €4,800, depending on your experience

• A lot of freedom and trust to organize your work in your own way

• Room for your own ideas and initiatives

• Visible impact: your work contributes directly to the growth of Payt

• An ambitious and informal team with short lines of communication

• Support from specialized partners in your activities

• Healthy communal lunches at the office

• A workplace in the center of Groningen, at Waagstraat 4

• The possibility to purchase company certifications

As a Growth Marketeer at Payt, you drive growth. You are responsible for increasing demand for our product and generating new qualitative leads. You optimize our acquisition channels, continuously experiment with new strategies, and ensure we are visible at the right moments and to the right target audience. Through your work, you ensure that Payt is not only found, but also chosen.

As a Growth Marketeer, you are responsible for our entire demand generation and acquisition. Your activities include:

• Coordinating and improving SEO and GEO in collaboration with our partner

• Managing and optimizing Google and LinkedIn Ads campaigns together with our partner

• Developing and optimizing retargeting campaigns

• Increasing conversion on our website and in our funnels (CRO), from visitor to lead

• Developing, testing, and optimizing landing pages

• Experimenting with new channels, campaign concepts, and target audiences

• Publishing content and contributing ideas to the editorial planning

• Increasing content reach via targeted distribution, including with the use of AI

You manage and optimize all acquisition channels and ensure that the marketing budget yields maximum returns.