Allround Marketeer

As an Allround Marketeer at Blue10, you will receive the freedom and responsibility to take our online visibility to a higher level. You will work together with the marketing team to strengthen our brand position and products, with lead generation and employer branding as the common thread in everything you do. You are both strategic and hands-on: you devise, build, and optimize campaigns that lead to an influx of new, high-quality leads and future colleagues.

Through your initiatives and analyses, you ensure that Blue10 is visible, grows, and remains top-of-mind for the right target groups.
In this role, you will take the lead in our online marketing and your position looks as follows:

• Setting up and executing campaigns that ensure a constant flow of qualified leads for the sales team;

• Developing written and visual content for finance professionals, controllers, and accounting firms;

• Improving online findability via SEO and SEA;

• Setting up and optimizing lead nurturing and marketing automation;

• Developing the employer brand strategy, in collaboration with HR;

• Developing content that provides insight into the organization and the employees of Blue10;

• Managing and improving the careers page and supporting recruitment campaigns;

• Encouraging employees to act as ambassadors for Blue10, including via LinkedIn;

• Organizing business events and the communication surrounding the sponsorship contract with Sparta, including activities during home matches;

• Analyzing results and adjusting activities based on data.

In short: you combine strategy with action and ensure that ideas become reality - resulting in growing online visibility.

You are Open, Positive, Practical, and Entrepreneurial. Additionally: 

• Do you possess HBO/WO working and thinking levels and at least 3 years of relevant experience in online marketing, preferably in a B2B or SaaS environment;

• Do you have demonstrable experience with lead nurturing, marketing automation, SEO, and SEA;

• Do you have experience or affinity with employer branding or recruitment marketing;

• Are you strong in writing and do you have experience developing visual content;

• Do you work analytically and result-oriented, with an eye for targets and cost of acquisition;

• Do you work independently, take initiative, and collaborate well with Sales and HR;

• Do you master the Dutch language fluently, both spoken and written.