Brand Marketeer WELEDA SPA

• A salary that matches your knowledge, education, and experience
• 30 vacation days
• 8% holiday allowance and 8% year-end bonus
• A nice pension scheme with ASR
• Opportunities to follow courses/training
• Travel allowance
• Hybrid working
• 50% discount on WELEDA products
• 20% discount on WELEDA Spa treatments
• Two volunteer days per year, to be used for a charity
• Free fruit at the office, monthly drinks, team outings, summer and winter parties
• Possibility for chair yoga or chair massage at the office
• Informal company culture with a good work-life balance

At WELEDA, we believe in the power of nature, combined with scientific knowledge and more than 100 years of experience. Based on that conviction, we develop natural care products for young and old. With our brand positioning WELEDA Natural Science. Made by nature. Refined by science. we continue to innovate, with respect for our origins.

What makes WELEDA special goes beyond our products. We value the people behind our ingredients, our colleagues, trading partners, and consumers. As a B Corp-certified organization, we have our social and ecological performance independently assessed.

At WELEDA, you are part of a committed team in which collaboration, new ideas, and personal development are central. Together, we continue to build the future of WELEDA Benelux. And we can make great use of your talent for that!

WELEDA. Natural Science.

Made by nature. Refined by science.

For more than 100 years, WELEDA has been combining nature, humanity, and science, and with our brand positioning WELEDA Natural Science. Made by nature. Refined by science., we are building a modern, innovative, and future-proof brand. In the WELEDA SPA, the power of the brand comes to life. With our holistic approach, we provide consumers with a treatment where relaxation is central. In doing so, our own WELEDA products, with 100% natural ingredients, are indispensable. With this combination, we are able to give people a wonderful wellness experience in our WELEDA SPA.

As Brand Marketeer WELEDA SPA, you are responsible for the complete marketing mix of WELEDA SPA in the Netherlands and Belgium. You safeguard the brand, build brand equity, and ensure that WELEDA SPA continues to grow. From strategy and campaigns to content, customer acquisition, and various projects: you set ideas in motion and ensure they deliver results. You dare to color outside the lines and are open to change.

You translate the brand and commercial strategy into a clear marketing plan and subsequently ensure the execution. You switch easily between long-term strategy and daily practice: from determining the marketing strategy to briefing a campaign and analyzing the results.

At the same time, you manage various commercial projects that contribute to the further professionalization and growth of WELEDA SPA. Think of new business development, the booking system & optimizing the brand experience in the spa.

You work closely with the Spa Managers, the marketing specialists, the sales team, and external partners. In this way, you ensure maximum synergy between brand, product, and Spa.

• You continue to build the marketing strategy, develop the marketing plan, and are responsible for the execution of the 360° marketing mix. With a focus on digital.
• You increase the visibility and recognizability of WELEDA SPA in the Spas and the streetscape, including through the development of effective POS materials.
• You are responsible (together with the intern) for content for, among other things, newsletters, social media, and advertising.
• You lead various projects that contribute to the further growth and professionalization of WELEDA SPA.
• You follow trends and competitive developments, analyze results, and translate insights into opportunities.
• You are responsible for the marketing budget of WELEDA SPA.
• You report to the Manager Services & Sustainability, responsible for the total WELEDA SPA organization.

30 hours (4 days) – 37.5 hours (5 days) | Zoetermeer

Natural care, tailored to you.

Do you love building brands, retail, and wellness? Do you get energy from a role in which creativity, retail, (performance) marketing, and project management come together? And does working for a purpose-driven B Corp with a unique marketing mix appeal to you?

Your challenge is to further expand our distinctive concept and position the Spas even more strongly in the beauty & wellness market.

You will be involved in:

• You develop marketing activities for attracting, retaining, and activating customers.
• You safeguard the brand and concept of WELEDA SPA and continue to build brand equity.

An entrepreneurial and commercial Brand Marketeer who gets energy from building a brand, achieving results, and realizing growth.

You enjoy coming up with a plan, but get at least as much energy from actually realizing it. You bring structure to projects, know how to get people on board, and maintain an overview when several things are happening at once.

You have a strong sense of brand and communication and know how to translate commercial objectives into attractive marketing. You are curious about consumer behavior, trends, and new developments within retail, wellness, and digital.

You are independent, result-oriented, and take responsibility. At the same time, you are a true team player: you know that the best results arise through good collaboration.

At WELEDA, you work for a brand with meaning: natural, innovative, and rooted in humanity and nature for more than 100 years. You are given the space to make an impact and help build the further growth and professionalization of a unique Spa concept.

WELEDA SPA is an environment where entrepreneurship, retail, wellness, and social impact come together. A place where you not only build the brand but also contribute directly to the experience of our customers.

Have you become enthusiastic and can you see yourself working at WELEDA?

Interested? Apply via the button below before October 30 and you will hear more from us afterwards.

Acquisition in response to this vacancy is not appreciated.