Creative

• You are an idea machine: you easily and quickly come up with many different ideas

• You have taste, and both sides of it: you understand humor as well as strong visuals and aesthetics

• You are curious and consume a lot of internet, culture, film, brands, and social

• You are visually oriented and dare to come up with crazy ideas

• You are good at brainstorming and do not take feedback personally: you move on to something better

• Experience at a strong brand or an agency

• You can write, film, edit, or design yourself

• Affinity with sports, food, and Upfront

• €3,000 to €4,500 gross per month, depending on experience.

• You work at our Campus in the Van Nelle Fabriek in Rotterdam. An open building with lots of light and a large garden.

• Breakfast, lunch, and dinner from our own chefs using products from our own store, freshly cooked every day.

• 20% staff discount and unlimited Upfront products for personal use.

• A private gym and wellness area with ice baths, sauna, showers, and changing rooms.

• Weekly Hyrox classes and runs with the team.

• A hairdresser at the office every month.

• 24 vacation days per year.

And perhaps the most beautiful: the freedom. You decide for yourself how to approach your work. Within your field, you are the expert, and that is how we treat you. We love to give you the space to come up with and implement your own ideas.

What is real wins.

Upfront is a Dutch brand for (sports) nutrition and supplements. Our mission: to radically simplify the nutrition industry, without fine print or vague claims. We are growing approximately 250% per year, went from €21M to €70M in revenue, and are also building our own stores (Foodstores) which we are rolling out across the country.

We are looking for a Creative for our marketing team. That team consists of two parts: ideation and creation. In ideation, ideas are conceived and scripts are written; in creation, the producers take up the concept and bring in videographers, production assistants, and editors to make it. You will join the ideation team, report to Sergio, and together with him and Harro (CMO), you will be responsible for the ideas that the rest of the team works on.

Some weeks you will be in brainstorms for a campaign or a new format and work an idea out into a script, moodboard, or briefing. Other weeks you are in the content itself: you spot an opportunity on TikTok or in a conversation on Campus, pitch it, and are there the next day when it is being filmed. We are looking for someone who enjoys both: coming up with the idea and seeing the idea come to life.

The pace is high and not every idea is executed. That is exactly the reason we are opening this role - the more good ideas there are, the better the work we create. Therefore, this role has a clear goal: after 60 days, at least five of your ideas have actually been made for TikTok, Instagram, or YouTube, and you have contributed to at least one larger concept from the initial idea onwards.

• Continuously come up with new ideas for campaigns, formats, activations, films, and socials

• Make concepts sharper and stronger together with Sergio and Harro

• Translate ideas into clear concepts, scripts, moodboards, or briefings

• Spot creative opportunities yourself in culture, the internet, and the company, and pitch them

• Work together with the creation team so that the idea truly comes to life well

• Keep track of what is being made and what it does, and use that for the next idea