Key Account Manager Retail

• You are strategically minded and approach your negotiations in a structured manner

• You can translate market data into a concrete, substantiated proposal

• You are pragmatic and creative: you solve problems where necessary, and devise yourself how a shelf, promotion, or activation can be improved

• Multiple years of commercial experience in FMCG or retail

• €4,000 to €5,500 gross per month, depending on experience.

• You work at our Campus in the Van Nelle Fabriek in Rotterdam. An open building with lots of light and a large garden.

• Breakfast, lunch, and dinner from our own chefs using products from our own store, freshly cooked every day.

• 20% staff discount and unlimited Upfront products for personal use.

• A private gym and wellness area with ice baths, sauna, showers, and changing rooms.

• Weekly Hyrox classes and runs with the team.

• A hairdresser at the office every month.

• 24 vacation days per year.

And perhaps the most beautiful: the freedom. You decide for yourself how to approach your work. Within your field, you are the expert, and that is how we treat you. We love to give you the space to come up with and implement your own ideas.

What is real wins.

Upfront is a Dutch brand for (sports) nutrition and supplements. Our mission: to radically simplify the nutrition industry, without fine print or vague claims. We are growing approximately 250% per year, went from €21M to €70m in revenue, and are also building our own stores (Foodstores) which we are rolling out across the country.

We are looking for a Key Account Manager for our offline team. You will maintain and grow what we have built at Ahold, Jumbo, Picnic, and Plus: the relationships that our shelf growth relies on. Your task is to take revenue, margin, and shelf position within existing accounts to a higher level. In doing so, you are P&L responsible for profit, volume, and revenue targets.

Some weeks you are at the table with a buyer to negotiate an annual contract, shelf plan, or new listing. Other weeks you dive into the data and sell-out figures to build a substantiated proposal, or coordinate a product launch with Harro (CMO) and the marketing team. We are looking for someone who performs both types of work with the same sharpness: the big conversation and the data behind it.

Not even two years ago, we were doing 1.5 million in retail. This year, the counter stands at 27.5 million. Next year, we want to move on to 35 to 40 million, on our way to a top 50 position among the largest retailers in the Netherlands. Your accounts are a large part of that. You will independently manage the account plans and the strategy per retailer, monitor their consistency with our B2B team, and dare to take strategic risks.

• Build and maintain sustainable relationships with the purchasing organizations of our key accounts (Ahold, Jumbo, Picnic, and Plus)

• Lead annual contract negotiations, listing agreements, and promotional calendars

• Develop account plans with concrete revenue and growth objectives per retailer, and execute them

• Analyze market data, sell-out figures, and category trends, and translate that into substantiated proposals to retailers

• Coordinate trade marketing activities, product launches, and promotional calendars, together with the CMO and the marketing team

• Coordinate with supply chain to ensure forecasting and availability

• Monitor a consistent commercial strategy across all channels, in collaboration with the B2B team