E-mail & App Push Marketing Specialist

You recognize yourself in this:

• A completed university master's degree, for example in marketing or business administration.
• You have experience with building and sending CRM or email campaigns.
• You work accurately and monitor quality, even when deadlines are tight.
• You can segment target groups and analyze campaign results.
• You have basic knowledge of HTML, click testing, and email rendering in mail clients.

As an E-mail & App Push Marketing Specialist, you are responsible for the daily execution and improvement of our customer communication. You build deal emails, promo emails, newsletters, and app pushes, create target groups, and ensure everything is properly tested before it goes live. You analyze results, set up A/B tests, and translate insights into better content, targeting, and timing. You work together with content, marketing automation, and development on campaigns that are relevant to customers and smartly scalable for Coolblue. 

• Building, testing, and confidently launching emails and app pushes.
• Composing target groups and sending campaigns at the right moment.
• Finding errors before sending and solving incidents practically.
• Setting up A/B tests and translating results into concrete improvements.
• Collaborating with content, development, and marketing automation.
• Making processes smarter with automation and AI.

What else you are looking for in a job

• Money.
• Unbeatably good atmosphere. Where we treat each other like friends and you can just be yourself. 
• Monthly drinks, freshly prepared snacks, legendary Coolblue parties, and the best team activities.
• A nice combination of working in the office and from home. Of course, we ensure you have a top-notch workspace at home. Including an office chair, laptop, and blue streamers.
• All the space for your own ideas, initiatives, and choices. You do your work your way.
• Travel allowance, pension scheme, and an allowance for when you work from home.
• 25 vacation days. If you promise to come back.
• An office you'll want to take photos of in a prime location. From Rotterdam Central, it's three falls before you arrive. Okay, it's a 2-minute walk.
• More than 100 trainings in our own Studiefabriek to get a little bit better every day.
• Discount on all the products we sell.