Secondary Care Marketing Manager (Healthcare Institutions)

• Employment: A challenging position for 32 hours per week (0.8 FTE).

• Salary: Between € 4,500 and € 5,500 (based on full-time employment / 40 hours).

• Pension: A pension scheme fully paid by ZorgDomein (6% premium).

• Leave: We do not record your vacation days. We assume a basis of 25 leave days (based on 40 hours) per year.

• Enjoyment: We bring our fourth value to life with (sports) activities and events that keep us fit and connected!

Do you want to contribute to creating more space for human-centered work in healthcare and make a difference as an owner of a market segment? We are looking for a Marketing Manager for the integrated marketing approach of secondary care institutions: hospitals, laboratories, VVT institutions, disability care, and ZBCs.

In this versatile role, you will take control of our market approach.

• What will you do? As a commercial generalist, you will switch between proposition, lead generation, campaigns, and customer events, and you will take control of the market approach for your target group.

• Your goal: You will manage proposition, go-to-market, and lead generation, thereby contributing to commercial growth.

You are responsible for, among other things:

• Proposition and go-to-market: For new and existing secondary care customers, you will determine the go-to-market strategy and appropriate propositions. Together with the other marketers, you will translate these into a concrete commercial calendar and execution.

• Lead generation and advertising: Together with the Digital Growth Marketeer and content marketer, you will develop lead flows and utilize events, webinars, SEA, and LinkedIn Advertising to reach and convert the target group.

• Commercial development of the segment: You will identify opportunities among new and existing customers and translate them into coherent campaigns and activities that strengthen usage, growth, and customer value.

• Customer events, webinars, and market communication: You will organize events and webinars and create presentations and visual content, including animations, that strengthen brand awareness, lead generation, engagement, proposition, and brand.

• Input and creation: You will provide substantive input for, among other things, sales presentations, case studies, landing pages, and whitepapers, and work with the content marketer on a factual, persuasive message.

• Innovation and AI-first: You will use AI as a force multiplier for efficiency, targeting, insight, and innovation, so that you can execute your broad range of tasks efficiently and in a data-driven manner.

• Collaboration and stakeholder management: You will connect Sales, Business Development, Product, and Marketing around the commercial course of your segment.

We are looking for a driven professional who feels connected to our mission: making patient care in the Netherlands a little bit better every day.

• To limit your travel time on office days, you live a maximum of one hour's travel time (one way) from Breukelen.

You recognize yourself in our four core values and are willing to continue developing yourself in these areas:

• Connect yourself - with the mission, your colleagues, and our users.

• Be sharp - on quality, details, and innovation.

• Be constructive - in your communication and collaboration.

• Have fun - in your work and with your team.

Did you know that almost all referrals in the Netherlands go through our platform? In 2025, we helped with over 26 million referrals and requests. We are a stable market leader, but we continue to innovate. We are building a high-tech platform that gives healthcare professionals time back for what truly matters: the patient.

With us, you will join a close-knit club of more than 200 professionals. You will get the space to optimally deploy your expertise and take responsibility for your results. We encourage individual initiative, while we collectively steer towards our mission.

• Healthy balance: We work with passion, but we attach great value to a good balance with your private life.

• Hybrid working: A beautiful workplace on the Vecht and an ergonomic home office.

• Development: As part of the Visma Group, you have unlimited access to learning environments, in addition to your own development days and personal budget.

Get to know us!

Do you see yourself in this role at ZorgDomein? Click the orange button and send us your application.

Questions about the vacancy? Contact recruitment via recruitment@zorgdomein.nl We look forward to your response!