Jobs in the Netherlands, in English.

Marketing Manager

On-site in Utrecht·Added 4 months ago (last checked 12 Oct)

WE Fashion

100 open roles

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Our summary

Work mode: On-site, Utrecht
Languages: Dutch

Skills

This job advert was originally written in Dutch.

Requirements

What we're looking for

You have gained broad marketing experience within a retail, e-commerce, or other consumer-oriented environment in which brand building and commercial results go hand in hand.
You understand how different marketing channels reinforce each other and know how to find the right balance between brand building and performance marketing.
You use customer insights, data, and marketing research to provide direction to strategy, campaigns, and investments.
You know how to inspire and brief creative teams on content that aligns with different phases of the customer journey.
You have experience in managing and developing teams and know how to provide people with direction, confidence, and growth opportunities.
You are familiar with digital platforms such as Google, Meta, TikTok, and CRM and email marketing tools.
Experience with CRM- and loyalty-driven marketing is a strong plus.
You combine strategic insight with a hands-on mentality and know how to effortlessly connect strategy and execution.
You can express yourself well in both Dutch and English and switch easily between different stakeholders, both internally and externally.

We evaluate all applicants based on competencies, experience, and equal pay m/f/x.

Pay & benefits

What you'll get

With your Marketing team, you ensure daily that we can continue to grow and innovate, so that should be reflected in your compensation. You work for WE®, WE work for you. Therefore, you receive from us:

A salary that matches your knowledge, education, and experience.
A travel allowance, 25 vacation days, 8% holiday allowance (paid monthly or annually), standard 20% shop discount, a pension scheme, and an extensive package of collective insurances.
Annual "Moments that matter day"; an extra day off that you may use on a day with a special meaning to you.
The chance to continuously learn and develop, both professionally and personally. From our WE® Academy, for example, we offer various education and training opportunities that you need to excel with us.
A discount on your gym membership, participation in bootcamp, pilates, and/or boxing classes at a reduced rate, and enjoy free fruit at our head office.
Team outings, BBQs, events, and more!

The role

As Marketing Manager, you are the connecting force behind our go-to-market approach. You ensure that brand, content, CRM, social media, loyalty, and performance marketing reinforce each other and contribute to both brand preference and commercial results.

You lead five direct colleagues within a broader marketing team of seven people. You are visibly present, think along, set priorities, and help people grow. As the right hand of the Brand & Marketing Director, you are a critical sparring partner who maintains oversight, creates connection, and provides direction.

This role is about more than just execution. We are looking for someone who can rise above the daily operations, dares to set direction, and helps the team grow, while simultaneously understanding that retail never stops and priorities can change quickly.

You report directly to the Brand & Marketing Director and are an important sparring partner for both internal and external stakeholders.

What you'll do

You determine the marketing strategy across all channels: ATL media (radio, out-of-home, and print), social media, influencer marketing, PR, SEO, SEA, affiliate marketing, display advertising, email marketing, CRM, and loyalty.
You ensure that brand budgets and performance budgets reinforce each other and that media planning and media buying align optimally with this.
You use marketing research as a compass, from brand funnel tracking to customer research, and ensure that insights are actually translated into choices and campaigns.
You inspire and challenge the creative team. You know which content is needed, for which phase of the customer journey, on which channel, and at which moment.
You translate data, market developments, and customer insights into campaigns that contribute to both brand preference and revenue growth.
You coach, develop, and support five direct colleagues and contribute to the growth of the broader marketing team.
You work closely with Buying, E-commerce, and Retail, as well as with external partners such as media, creative, and research agencies.

Hiring process

We believe that good leadership is not just about vision but also about connection. Therefore, our procedure consists of interviews with key stakeholders, a creative pitch in which you can share your view on the WE® brand, and an assessment to further explore your leadership qualities.

About WE Fashion

Industry: Apparel retailers
Website: wefashion.com

In their own words

About the company & team

As a fashion lover, of course you have known WE Fashion for a long time. But did you also know that we are a successful Dutch multi-channel brand that is in full transition to becoming not only the best fashion retailer, but also the fashion e-tailer of Western Europe? The fashion world is always in motion! And that makes WE Fashion the place where you get the chance to see trends, respond to them, or create them yourself.

But we don't stop there: we continue to search daily for growth opportunities, also regarding socially responsible and sustainable business practices. Because WE Care. That is why development, improvement, and creation never stand still with us. WE Fashion is the place where you get the chance to innovate and grow personally. Good ideas? Let yourself be heard and become a trendsetter!

All open roles at WE Fashion