Marketing Team Leader

Are you a marketer who doesn't sit still, but rather stays ahead of the curve? Do you know what marketing looks like this year and, even more importantly, what it will look like in three years? And do you find it just as much fun to advance a team as it is to devise a strategy yourself? Then we are looking for you. Vivafloors is growing fast. We are located in a brand-new building, our collection is expanding, and we are taking increasingly firm steps outside of the Netherlands. Our current marketing team leader is going to start their own business after a wonderful period, and is happy to pass the baton to someone who wants to go just as hard for it. You, perhaps.

About our marketing department

Our marketing department consists of six driven colleagues, divided into three domains. Not to create silos, but to provide clarity: everyone knows what belongs to whom and tasks are resolved among themselves, without everything having to go through the team leader. This keeps the department sharp and mature.

• Brand & Creation. Here, Sam sits as Creative Lead together with Juliet, our Content Marketeer. They are responsible for social media, corporate identity, and all brand expressions, and create our brochures, among other things. Their work actually touches all domains.
• Performance Marketing. This domain revolves around the B2C customer journey: from SEA and SEO to findability in AI models, website optimization, and data analysis via GA4. Job as a Performance Marketeer and Sem as a Marketeer are in this domain.
• B2B Marketing. This domain is still in its infancy, but will receive emphatically more attention in the coming period. A plan is currently being worked out, and you will be closely involved in this as team leader.

As Marketing Team Leader, you provide functional leadership to the entire team and report to Luc, our commercial manager.

What will you do?

• You translate our marketing and communication strategy into a concrete annual plan and ensure that the team knows where the priorities lie.
• You lead a team of four marketers, divided across three domains: you distribute work, coach, and ensure that everyone continues to develop.
• You work closely with product management. With every new collection, you join in early, contribute ideas regarding the USPs, and ensure that the introduction towards B2B and B2C proceeds smoothly and, above all, quickly. Shortening time to market is one of your most important tasks.
• You manage not only the Netherlands, but also our export markets in Europe and specifically Germany. Our German and English websites also fall under your management.
• You manage the marketing budget and make well-founded choices regarding the deployment of resources, channels, and suppliers.
• You safeguard our brand identity and tone of voice across all channels.
• You manage based on data: from branded searches and AI findability to sample requests, conversion, and showroom visits. You know what our figures say and what the next step in that process is.
• You are the point of contact for sales, field service, office service, and external partners, and ensure that requests reach the right person at the right time.

Who are we looking for?

• You have at least 3 to 5 years of experience as a team leader or manager within marketing.
• You know exactly what marketing looks like nowadays, including AI, and you have a vision of where it is going in the coming years. You are an early adopter by nature.
• You feel at home in tools like ChatGPT and Claude, and know the Meta Business Suite inside and out.
• You have an affinity with strategy and find it at least as much fun to develop a team as it is to make plans yourself.
• Your English is good enough to conduct a conversation fluently. German is a plus.
• Your background can come from various areas: interior, e-commerce, wholesale, or agency. As long as your leadership and marketing knowledge are correct, the sector you come from is less important.
• You are analytical, decisive, and result-oriented, but also just a pleasant colleague: down-to-earth, clear, and no-nonsense.

What can you expect from Vivafloors?

• Salary indication € 4,000 to € 5,500 gross per month, depending on your experience.
• A full-time position of 38 hours. You work mainly at the office, but are free to decide for yourself when you work from home for a day.
• A lot of freedom and responsibility: you manage your own schedule and set your own priorities.
• A role in which you truly make Vivafloors future-proof for everything that changes in the marketing landscape in the coming years.
• A brand-new building with a fantastic workplace.
• A young, fun, and sociable marketing team that is ready for the next step.
• Growth opportunities: Vivafloors is growing, and with it, the opportunities within the company grow.
• An extensive handover: the current team leader will train you for a full month, so that you begin with a strong start.
• 25 vacation days with full-time employment (38 hours).
• A laptop or laptop allowance.
• Internal training and development opportunities.