Digital Marketeer

• A completed education in marketing, communication, or a similar field

• At least 3-5 years of relevant work experience in digital marketing, preferably in a B2B environment, the industry, or the construction sector. International experience is a plus

• Strong practical knowledge of website optimization, performance marketing, and content management

• Demonstrable experience in setting up and executing social media and digital campaigns

• Experience with marketing automation (e.g., Marketo, HubSpot, or similar)

• Experience with CRM systems (such as Microsoft Dynamics, Salesforce, or similar)

• Experience with performance analysis and data-driven optimization

• Experience in coordinating projects, external agencies, and multiple internal stakeholders

• You can work independently, take ownership of assigned digital channels/tools, and make decisions within agreed frameworks

• Smooth communication (Dutch and English. French is a plus), analytical, proactive, and hands-on attitude, with an affinity for the latest trends in AI and digitalization

In addition to a good base salary, we offer attractive secondary employment conditions including a collective pension scheme, holiday allowance, travel allowance, and a 13th month.

In this role, you will also receive a laptop and mobile phone. ROCKWOOL encourages a healthy lifestyle and vitality for our employees through our bicycle plan, work-from-home policy, and a discount on your gym membership. You will receive 25 regular vacation days and accrue an additional 26 extra ADV days (based on full-time employment), ensuring plenty of time for relaxation alongside work. Please note: 13 of your 26 ADV days are used to pay the majority of your pension premium. This means more net income in your bank account and still 38 days off.

ROCKWOOL guarantees a good working atmosphere with an active staff association and, of course, the opportunity to purchase own products at a reduced rate.

Do you want to contribute to the digital success of ROCKWOOL Benelux? As a Digital Marketeer, you will play a key role in strengthening our digital ecosystem in Benelux. You will translate commercial and marketing objectives into concrete digital activities and take ownership of the channels, tools, and projects assigned to you. With your energy, precision, and data-driven approach, you will contribute to strong online campaigns, optimize our digital channels, and translate performance insights into concrete improvement actions. You will ensure a visible impact on our online visibility, lead generation, and conversion.

Optimization of the ROCKWOOL Benelux website You contribute to the continuous optimization of the website: from content updates and performance improvements (SEO/GEO) to support with PIM integration and current keyword research. You monitor content governance within your assigned areas of focus and optimize conversion paths such as forms and CTAs, with an eye for UX basics.

Social Media Activation You develop and execute targeted (paid & organic) social campaigns that align with marketing objectives. You coordinate the development and publication of relevant content together with internal and external stakeholders, and manage the channels assigned to you, such as LinkedIn and Meta, within the agreed budgets. You monitor the results and make proposals for adjustments.

Marketing automation, e-mail campaigns (Marketo) and CRM integration You develop and manage automated campaigns and e-mail flows, monitor performance, and implement improvements where necessary. You ensure a good connection between marketing activities and sales for effective lead follow-up and conversion.

Digital Campaigns & Performance Marketing You set up large-scale and target-group-oriented digital campaigns (including Google Ads) based on agreed objectives and priorities. You manage the entire campaign process - from concept, targeting, and budget allocation to rollout, optimization, and reporting - and ensure alignment between campaigns, landing pages, and other digital channels.

Performance & Analytics You support effective digital measurement and reporting across the relevant marketing platforms. You guarantee correct tracking and conversion measurement within your activities, maintain consistent UTM usage, monitor performance via dashboards and reports, and translate insights into concrete optimization actions.

Project & Agency Management You coordinate external agencies and partners for the digital projects and activities for which you are responsible. You align deliverables, planning, and execution with relevant internal and ROCKWOOL Group stakeholders, and ensure consistency between the agreed digital strategy and its execution.

You are a proactive and eager-to-learn Digital Marketeer who gains energy from independently taking on digital channels and projects. You take ownership of the tasks assigned to you, think in a solution-oriented manner, and switch easily between different digital disciplines. You enjoy collaborating with various internal and external stakeholders and have a strong interest in data, technology, and the latest digital trends.