Accountmanager LSR

Our mission is to make Red Bull - the brand and the product - available to everyone, everywhere, and at any time. Within Limited Service Restaurant (LSR), there are still plenty of opportunities to further realize that mission. Think of national chains where there are still many opportunities within Coffee, Bakery & Fast Casual where Red Bull is not yet optimally available and visible.

You will become the face of Red Bull for existing and potential customers within these segments. You will further expand existing customer relationships and actively search for new customers and commercial opportunities. With creativity, commercial insight, and courage, you will contribute to the further growth of Red Bull within LSR.

Your focus lies on winning and expanding national accounts within the Coffee, Bakery & Fast Casual channels, collectively: Limited Service Restaurant. You work with existing customers such as Boerske, Fat Phills, and Mr. Sushi, but an important part of your role is also new business: where are the remaining opportunities, which chains are we still missing, and how do we get Red Bull inside them?

Because LSR is a relatively new channel and there is still much to be won, you are regularly in the field. You identify commercial opportunities, determine where the greatest possibilities lie, and proactively engage in conversation with potential customers. With the goal: making Red Bull available and visible in more and more relevant locations.

You are responsible for developing and executing the account plans for your customers. In doing so, you look at both the short and long term. You analyze what is happening with your customers and within the various segments, see where growth opportunities lie, and translate these into clear priorities and ambitious targets. To realize your plans, you work closely with various internal and external stakeholders. Each segment requires its own approach.

You are strong in maintaining and building relationships and communicate easily with different types of stakeholders. Many of the customer relationships within LSR are new, and additionally, you will be searching for new customers. From the very first contact, you lay the foundation for a strong and long-lasting relationship.

Additionally, you conduct commercial conversations and negotiations and are responsible for closing and expanding deals with your customers. You drive towards optimal distribution and execution, with the goal of realizing commercial growth for your customers and Red Bull.

Once you have made commercial agreements at the head office, you work together with the Reachers to ensure these are translated to the location level. In doing so, you also work with other disciplines such as (Trade) Marketing, Brand, and Financial Control.

You ensure that you are regularly present in the field yourself to see what is happening at the locations. You continuously track your own objectives regarding volume, distribution, and execution with your customers, and you adjust your plans when necessary. You discuss annual objectives with your customer, look for where opportunities lie, and adjust your plans when necessary.