Producer

Do you know how to create stories that resonate and do you understand what makes content successful on YouTube and social media? As a Producer, you develop, produce, and publish content that contributes to engagement and brand love for Red Bull.
 

YouTube is your creative starting point, but you also know the dynamics of TikTok, Instagram, and other relevant channels. You translate audience insights and platform data into strong formats and tailored content. You collaborate with creative partners, talent, production parties, and internal teams. 

As a Producer, you develop distinctive content that aligns with Red Bull's brand values and quality standards. You are responsible for the entire content flow: from idea and concept to production, publication, and evaluation.

With YouTube as your primary creative starting point, you develop platform-oriented content and scalable formats that connect with the audience and contribute to reach, engagement, and channel growth. In doing so, you combine strong storytelling and creative quality with relevance within the digital and cultural landscape.

From briefing to publication, you take ownership of the production. You translate ideas into strong stories and ensure they are well-executed in terms of substance, visuals, and production.

You collaborate with creative partners, talent, and internal teams. You provide direction to the creative process and safeguard editorial quality. For complex, large-scale, live, or multi-camera productions, you work closely with the Production Expert. Together, you ensure strong planning, technical execution, and operational delivery.

You are responsible for both long-form and short-form content. You also translate productions into effective edits, cutdowns, formats, and posts for other relevant social media platforms.

You bring up-to-date knowledge of YouTube and social media platforms into every phase of the creative and production process. You understand how to package content to reach and activate the right audience.

You ensure that the right content appears on the right platform at the right time, as part of an overarching activation plan for an event or project.

In doing so, you make decisions regarding, among other things, titles, thumbnails, and captions. You ensure that content is not only good, but also discoverable, attractive, and relevant to the audience. You write or develop social copy that fits the platform and the community.

You use performance data, audience insights, online trends, and developments within the platforms to continuously improve content. You analyze how formats, stories, and publications perform and translate these insights into concrete actions.

In doing so, you look beyond just reach and views. You understand what role watch time, engagement, interaction, audience growth, and brand involvement play in the success of content.

You work closely with other marketing teams to maximize the impact of every project. Within activation plans for events, campaigns, and projects, you contribute ideas regarding the role of content and ensure that the various components reinforce each other.

You ensure that productions are carried out according to Red Bull Media House's production management guidelines. You have an eye for detail without losing sight of the bigger creative and strategic picture.

For larger or more complex projects, you know when extra production expertise is needed. In collaboration with the Production Expert, you combine your platform and content knowledge with operational, technical, and logistical production knowledge.

Show us what you are proud of! Include your portfolio, videos, or other projects in your application and inspire us with your work