Marketing Manager CRM, Loyalty & App

• A salary between € 4,206.- and € 6,008.- gross per month (based on 40 hours), matching your experience and impact;

• A Benefit Budget of 15.17% on top of your salary, including 8% holiday allowance and the value of 7 extra non-statutory holiday days - freely spendable on extra income, leave, or other employment conditions that suit you. Think, for example, of the tax-efficient repayment of your student debt, investing in making your home more sustainable, or working on your vitality;

• An annual bonus of up to 3% of your annual salary, linked to your individual performance;

• 20 vacation days per year, with the flexibility to purchase extra days via your benefit budget;

• A good pension pot for later. Together, we invest in your future and that of your loved ones: DELTA Fiber covers the largest part of the premium (18.97% vs. 8.13%), so that with a small personal contribution, you build towards the future without worry, including partner pension and protection in case of disability;

• Opportunities for working from home with room to organize your work week flexibly (in consultation with your manager);

• Unlimited access to training and education via our own DELTA Fiber Academy;

• Room to develop yourself and grow within the organization.

Within DELTA Fiber, we want to provide our customers not only with fast and reliable internet, television, and telephony, but also with a personal and user-friendly customer experience. With a network that can now reach 1.8 million households, strengthening our relationship with existing customers plays an increasingly important role. From relevant communication and attractive loyalty initiatives to an optimal digital customer environment: we work continuously on ways to better serve customers, increase their engagement, and build sustainable customer relationships.

You have proven yourself, know how organizations work, and bring a healthy dose of experience, perspective, and persuasiveness. As CRM, Loyalty & App Marketing Manager, you are responsible for developing, realizing, and optimizing marketing strategies that contribute to customer loyalty, engagement, retention, and commercial growth. You connect CRM, loyalty marketing, and our app experience into one cohesive and personalized customer journey. In doing so, you use customer, campaign, and app data to recognize opportunities and implement targeted improvements. You work closely with, among others, UX/UI, E-commerce, IT, Data & Analytics, and Customer Service to translate customer insights into relevant communication, smart campaigns, and an ever-improving digital customer experience.

Your responsibilities include, among others:

• Developing and optimizing CRM, lifecycle, and loyalty strategies that contribute to higher customer engagement, retention, and Customer Lifetime Value (CLV).

• Translating customer insights and segmentations into personalized campaigns, loyalty initiatives, and relevant commercial propositions.

• Stimulating app downloads, activation, usage, and engagement, and developing targeted activities to improve the app experience and app retention.

• Analyzing data, monitoring KPIs such as engagement, NPS, conversion, and customer value, and translating results into concrete optimizations.

• Collaborating with various stakeholders at all levels of the organization.

You no longer need to prove that you are a good marketer. You have proven yourself, know the dynamics of organizations, and know how to make a difference with experience, persuasiveness, and a healthy dose of perspective. You are an experienced, data-driven marketer who understands how to strengthen customer relationships with relevant communication and personal digital experiences. You know how CRM, loyalty marketing, and mobile apps can reinforce each other. You combine strategic insight with strong analytical skills and use customer behavior, campaign results, and app data to recognize opportunities. In doing so, you look at the full customer lifecycle and the impact on customer satisfaction, engagement, and commercial results.

Additionally, you are a true connector who easily switches between marketing, technology, data, and customer experience. You know how to bring different interests together, can support your ideas persuasively, and get stakeholders on board with new initiatives. With your proactive and result-oriented approach, you translate insights into marketing plans at strategic, tactical, and operational levels.

At DELTA Fiber, we are building the digital infrastructure of the Netherlands - and that comes with employment conditions that are just as strong and future-oriented as our network. This means everything is well-arranged for now and for later. Therefore, you can count on us for, among other things: