Lead CRM

You ensure that we reach millions of travelers at the right moment. As CRM Lead, you set the course for Prijsvrij Vakanties and D-reizen. With your strategic vision, commercial drive, and strong technical knowledge of CRM and Selligent, you ensure that we reach customers more relevantly and that CRM grows into an important commercial growth engine. Ready to take CRM to its next destination? ✈️

For us, CRM is much more than just a good email at the right moment. You determine how we deploy CRM to bind travelers to us, increase customer value, and further grow our brands.

You look at the entire customer journey: from initial interest and booking to departure, return, and the next holiday. You see where the opportunities lie to reach customers more relevantly, have them return more often, and increase the value of our customer relationships. At the same time, you know what is required behind the scenes to make this possible. You understand how different systems, data sources, and customer data are interconnected and are technically strong enough to grasp complex connections and integrations. You can interface with IT, data, and other technical specialists, know how to formulate the right technical questions, and maintain an overview when multiple systems and dependencies converge. You determine the direction and know what is technically required to realize that direction. In doing so, you connect strategy, commerce, data, and technology.

Concretely, this means you:

• Develops, prioritizes, and monitors the strategic CRM roadmap for Prijsvrij Vakanties and D-reizen;

• Further builds out CRM as a commercial growth engine for loyalty, retention, repeat bookings, and customer value;

• Provides direction to our owned channels, such as email, push, app, loyalty, and personalization;

• Translates the full customer lifecycle into relevant customer journeys, segmentations, automations, and CRM flows;

• Provides substantive guidance, challenges, and helps the CRM Marketeer to grow;

• Translates data and customer behavior into concrete commercial opportunities and new possibilities for personalization and activation;

• Steers based on relevant KPIs and continuously seeks ways to make our CRM approach smarter, more relevant, and more effective;

• Utilizes Selligent optimally and sees opportunities to further improve our setup, flows, automations, and data usage;

• Involves colleagues across the organization in our CRM vision and ensures support for new initiatives;

• Acts as a sparring partner for the emergency team and provides direction when quick and careful action counts.

So, you don't have to build every campaign yourself. You do, however, know exactly how CRM works, what is technically possible, and where the opportunities lie. You are able to ask the right questions, determine priorities, and actually get plans realized.

The very best deal! The trip of your life with a position in an informal organization, where hard workers make the difference for our customers. The opportunity to develop and grow internally. We welcome you with open arms in a close-knit and sociable team, where you, together with your colleagues, contribute to our mission: A carefree trip for the best price!

• A salary that matches your experience and responsibilities;

• 25 vacation days (for full-time) and 8% holiday allowance;

• A good pension scheme via Nationale Nederlanden;

• Discounts on your own holidays and Friends & Family discounts to give away;

• Travel allowance from 10 kilometers one way;

• Plenty of development opportunities via My Academy;

• A modern workplace in the bustling heart of 's-Hertogenbosch;

• Office gym, a handy bicycle plan, and collective discount at CZ;

• Sociability guaranteed with our legendary Friday afternoon drinks, and Bossche Bollen if there is something to celebrate;

• Fun sporting activities, such as the monthly Prijsvrij Padel Tournament and the annual Vestingloop.

You have extensive experience in CRM and marketing automation and are ready to take on a leading role. You combine analytical insight with a strong commercial sense and understand how to translate customer data and technology into relevant communication and concrete commercial results.

• A completed HBO or WO degree, for example in the field of marketing, business administration, or communication;

• At least 5 years of relevant experience within CRM, marketing automation, and/or email marketing;

• Strong technical insight. You understand how CRM platforms, data sources, and other systems communicate with each other and are able to grasp and manage complex connections, integrations, and data flows;

• Experience in designing, building, and optimizing automated customer journeys, segmentations, and CRM flows;

• A strong data-driven perspective: you know which insights are needed to make communication more personal, more relevant, and more commercially effective;

• An analytical and commercial brain. You think in terms of KPIs, customer value, retention, repeat bookings, and optimization;

• Strategic vision and operational decisiveness. You determine the direction, provide focus, and know what is required to realize plans;

• Natural leadership. You take ownership, provide direction, know how to engage colleagues, and help others grow substantively;

• A customer-oriented perspective. For you, CRM is about the right message, via the right channel, at the right moment.

Do you also have experience with personalization, AI, or gamification within CRM? That would be a great bonus!

Ready to continue building a carefree trip for the best price together with us? Upload your CV and motivation. We would love to meet you!

Any questions? We are just one call (or WhatsApp 😉) away: 06 45 49 13 03.