Technical Web Analyst

• Experience with Google Tag Manager, Snowplow, and Didomi, and you know how to set up a good dataLayer architecture.

• Solid foundational knowledge of web technology: HTML, JavaScript or TypeScript, HTTP concepts such as cookies, web APIs such as localStorage, and browser developer tools.

• You track down measurement problems, interpret them, and perform ad-hoc analyses.

• You translate technical choices to colleagues without a technical background and work smoothly with developers and BI specialists.

• You document what you do, so that knowledge and ownership are secured within the team.

• Experience with server-side tagging, SQL, or BigQuery is a plus.

• A good base salary and a standard 36-hour work week.

• An end-of-year bonus of 4% of your gross annual salary and a variable profit share that can amount to up to 6% of your gross annual salary.

• 23 vacation days and a personal choice budget of 12%, of which 8% is holiday allowance and 4% is freely spendable for, for example, extra vacation days.

• A good pension scheme via PGB, including supplementary partner insurance.

• A travel allowance of €0.25 per kilometer or a public transport allowance, and we offer an attractive bicycle scheme. For employees with a commuting distance of less than 10 km or more than 60 km, we have an adjusted scheme.

• Hybrid working: 2 days per week in the office in The Hague, on Tuesday and Thursday.

• Room to grow. In your profession, in your role, in the organization.

Legal AI is only as good as the knowledge behind it, and at Lefebvre Sdu, we have been building that knowledge for 200 years. Day in, day out. Law by law. Word by word. We do this so carefully that other legal AI tools run on our data and software. From our Dutch office, we are also building our own platform for Lefebvre Group, the European leader in legal and tax knowledge: GenIA-L, which has now reached more than 100 million euros in ARR in Europe. Over 75,000 professionals work with it daily, and we build it to the standard their profession demands. We are looking for a Technical Web Analyst who wants to know exactly how our customers work with GenIA-L.

Behind every insight in GenIA-L lies human work, and we want to know if that work truly finds its place in the practice of lawyers and tax specialists. Every click tells a story about it: what someone is looking for, where they drop off, and what works. That story is only as good as the measurement behind it, and that measurement is yours. You are technically responsible for the entire chain: you manage and develop Google Tag Manager, Snowplow, and our cookie bar in Didomi, and you ensure that reliable data lands in Redshift. Our analysts and BI specialists build upon that data, and with it, we sharpen our services. There is work to be done, because not everything has been mapped out and properly organized yet. In your first months, you will map out the entire pipeline, including the gaps and the risks, and create a plan to structure and standardize product analytics and close those gaps. Where necessary, you will sanitize existing implementations and set up new systems instead, documenting what you build so that the knowledge remains within the team. The data is already flowing. What is still missing is a measurement that the entire company can rely on blindly. You will build that.

You are technically strong and do not rest until a measurement is correct. You dive into the developer tools to find a problem and then explain in plain language what went wrong. You see risks coming, and you independently take on what needs to be improved, with ownership over everything you build. This is also what we are looking for:

You will join the Data & Analytics team and report to the Head of Data & Analytics. You will work together with 2 BI specialists, 3 Domain Data Analysts, 2 Data Engineers, and a Data & Analytics Architect. Because the role is new and not everything has been thought through yet, you will have plenty of room to provide direction to the solutions and help determine how we will measure moving forward. This is also what you will receive: