Senior Marketing Manager

Your day begins with what is most important: understanding which direction the market is moving. What is happening in our markets, what are customers investing in, and which trends could create new opportunities for Lan? You combine market information, customer insights, and data, and translate these into concrete commercial opportunities. You bring the outside world in.

Next, you sit down at the table with one of our sales managers to discuss a strategic customer (account). How can marketing help strengthen our position? You develop an 'account-based marketing' approach, translate ideas into a strong concept, and brief the right partners to bring this to life.

After lunch, your focus shifts to brand positioning. As Lan evolves, our brand must do so as well. Together with our branding agency, you shape the way Lan presents itself - from corporate identity and brand videos to the website, campaigns, and trade fairs. You determine the course and ensure that our positioning contributes to our commercial ambitions.

Strategic, tactical, and hands-on. You take charge of marketing at Lan, further expand the department, and determine the direction. In doing so, you work closely with Sales and Business Development (16 fte) to realize direct commercial impact.

How you get things moving:

• You have >10 years of work experience in a B2B marketing role
• You have experience in an international, preferably industrial environment
• You are independent, analytical, and decisive
• You combine strategic thinking with pragmatic execution
• You have experience managing external agencies
• You are able to further build and shape the marketing function

An entirely new supermarket experience. Huh, what?! Really.

As soon as you start working at Lan Handling, you will never be able to do normal grocery shopping again. From that moment on, you will be turning cans, jars, and meal bags around everywhere.

Just to check: yes! we also handle this product with our machines!

• All the space to develop yourself and continue to grow.
• Flexible working hours that fit both your work and private life.
• A culture of freedom and responsibility to take initiative and put your ideas into practice.
• 38 days off: 25 vacation days and 13 ADV days.
• A performance-based bonus.
• An annual profit sharing. Because together we contribute to the success of Lan.
• 8% holiday allowance and a good travel allowance.
• A pleasant working environment and an active staff association.