Marketing Data Analyst

• Gross monthly salary between € 3,800.- and € 5,000.- depending on your work experience, variable performance bonus, a fixed expense allowance, and a fixed work-from-home allowance per working day.
• 30 vacation days (on a full-time basis) and the possibility to buy more days or sell your vacation days.
• At KPMG we work hybrid, so a combination of both working from home and at the office.
• A fully equipped home office.
• Reimbursement of your travel expenses with an NS business card or travel allowance.
• A laptop and iPhone.
• An extensive range of training and education that contributes to your professional and personal development.
• Diversity networks in the areas of pride, gender, ability, cultural diversity, and generations that regularly organize various activities to celebrate difference!
• Attention to vitality! Exercising at the office in Amstelveen or a discount at a gym near you, as well as access to coaching, health, and vitality programs.
• ‘Together’ is one of our core values. You can therefore count on various social activities such as team outings, drinks, and events together with your colleagues.

As a Marketing Data Analyst, you help KPMG make better marketing decisions based on data. You operate at the intersection of marketing analytics, digital performance, and growth marketing, ensuring that insights actually lead to action. In an environment where marketing, technology, and data converge, you build the bridge between analysis and impact. You make visible what works, where growth opportunities lie, and which choices have the greatest effect on campaigns, customer interaction, lead generation, and commercial results.

You combine data from various sources and translate it into clear insights that enable teams to steer faster and smarter. In doing so, you look beyond just the numbers: you show what the results mean, which trends are developing, and which actions are necessary to improve performance. Whether it involves analyzing campaign performance, optimizing digital customer journeys, identifying growth opportunities, or substantiating marketing investments, you help stakeholders make the right decisions with confidence.

Together with colleagues from marketing, digital, IT, and data, you work on a reliable data foundation for Marketing & Reputation. You develop dashboards, reports, and analyses that make marketing performance transparent and transform complex issues into concrete recommendations. Additionally, you contribute to further professionalizing data-driven working within the organization by sharing knowledge, advising stakeholders, and exploring new possibilities in the field of marketing analytics.

We are looking for an experienced data professional who combines analytical depth with a strong business focus. Someone who thinks critically, communicates clearly, and gets energy from complex problems without standard solutions. This role is a good fit for someone with experience in marketing analytics, digital performance, growth marketing, or a data-driven marketing environment, for example, on the agency side or within a commercial organization.

“In our team, creativity, data, and technology come together. We work with specialists from different disciplines who strengthen and inspire each other. This gives you the space to make an impact as a Data Specialist and to continuously develop yourself. The best thing about our team? That we translate insights into digital impact together, based on our diverse expertise.”

Simone van Grinsven — Digital Channel Specialist

You become part of the Product Team Channels & Insights within Marketing & Reputation at KPMG Netherlands. Within this team, specialists in the fields of Digital Channels, Marketing Technology, Web Design, and Insights work closely together to improve digital performance, customer experience, and marketing effectiveness.

• Developing and optimizing measurement strategies, tracking, and tagging to provide reliable insights into marketing and channel performance
• Designing, automating, and improving dashboards and reports, including in Power BI, to drive marketing performance and commercial results
• Combining, structuring, and enriching data sources to create a reliable foundation for insights into customer behavior, campaigns, and market developments
• Monitoring KPIs, analyzing trends, and translating data into concrete recommendations for campaign optimization, lead generation, and digital customer journeys
• Preparing forecasts, scenario analyses, and business cases, and advising stakeholders within Marketing & Reputation and other multidisciplinary teams
• Strengthening data-driven working by monitoring data quality and compliance, sharing knowledge, and introducing best practices