B2B Marketing Specialist

• A Bachelor's degree (HBO) level of working and thinking is a minimum requirement;

• At least 5 years of experience in B2B marketing;

• A background or demonstrable experience within fashion is an absolute must;

• You have a passion for premium menswear;

• Demonstrable experience with lead generation and revenue growth through marketing initiatives;

• Strong understanding of B2B sales processes and customer acquisition strategies;

• Excellent communication skills in Dutch and English;

• Strong interest in international trade and global market dynamics;

• Hands-on experience with digital marketing tools and CRM systems (specific tools can be discussed);

• Able to work both independently and as part of a team within a dynamic, international environment;

• You feel connected to our commitment to people and the environment, which is reflected in our responsible business operations.

At Bij Munro Tailoring, we are looking for a B2B Marketing Specialist to strengthen our team. In this role, you are responsible for driving commercial growth by generating and converting qualified leads for new B2B customers, as well as by developing marketing initiatives that increase revenue from existing customers. You ensure that marketing activities align closely with Sales, combining strategic insight with a hands-on mentality to strengthen customer acquisition, increase customer engagement, and support international growth.

Does this appeal to you? Then read on.

We are looking for a commercially driven and creative B2B Marketing Specialist who gets energy from the intersection of Sales, Marketing, and Creative. In this role, you will play an important part in accelerating our international growth by generating qualified leads, strengthening customer relationships, and stimulating revenue within our global wholesale markets.

• Conducting market and competitor research to identify potential customers and market opportunities and translating insights into concrete strategies;

• Developing and executing targeted B2B marketing campaigns to generate qualified leads and attract new customers;

• Collaborating closely with Sales to follow up on leads and convert them into long-term customer relationships;

• Stimulating revenue growth within existing accounts through initiatives focused on upselling, cross-selling, and successful introductions of new products (video, print, digital, in-store, etc.);

• Planning and executing seasonal campaigns, activations, and commercial initiatives in collaboration with Sales, Creative, Product, and Merchandising;

• Managing and optimizing B2B digital marketing channels, including email marketing, LinkedIn, and paid advertising, to support international commercial objectives;

• Monitoring campaign performance, analyzing data, and reporting on KPIs to continuously improve effectiveness, lead quality, and customer engagement;

• Organizing and representing the company at trade fairs, seasonal launches, and relevant industry events to strengthen brand visibility and commercial relationships;

• Contributing to the development of marketing strategies and tactical plans for international markets, in line with global growth objectives;

• Staying up to date with industry trends, competitor developments, and best practices in B2B marketing;

• Supporting the setup and maintenance of the company's training and development platform.

You will work closely with the Sales Director and contribute directly to commercial planning, campaign effectiveness, and market impact. This role focuses on international markets in Europe, North America, the Middle East, Oceania, and Asia.

• Become part of an enthusiastic team of 150 colleagues;

• Work in an energetic and inspiring work environment;

• Enjoy generous staff discounts;

• Weekly team meetings and staff parties;

• Company sports and bicycle lease programs;

• Budget for learning and personal development;

• Excellent pension scheme;

• Opportunities to further develop yourself and your own ideas.

Does this sound like a match? Send your CV and cover letter to careers@munro-tailoring.com