Performance Marketeer (SEA & Social)

• A full-time job, a suitable salary plus 8% holiday allowance

• 25 vacation days and a good pension scheme: Shiftbase pays half of your premium

• A laptop of your choice

• A budget for AI tools, to try new things and keep what works

• €1,000 per year for courses, conferences, books, or coaching

• Free lunch every day and regular team outings

• An NS Business Card or a mileage allowance

• The accounts, the budget, and the final word. Space to test, with fast decisions and short lines of communication

Are you a performance marketer who prefers to be in control of the buttons yourself? At Shiftbase, you will get the space for that. You will take charge of SEA and social advertising for the Netherlands, working hybrid from Zoetermeer or Amsterdam. For Germany and Spain, you will temporarily work in collaboration with an agency. With your campaigns, you will reach owners and managers in hospitality, retail, and healthcare. They make decisions themselves and often quickly, so you will soon see what your work delivers.

You will become the owner of our paid acquisition: Google Ads, Microsoft Ads, LinkedIn, and Meta, including the budget. That work is currently handled by an agency. You will take over the Netherlands step by step until you are running the accounts entirely yourself. For Germany and Spain, you will determine together with us what will be brought in-house and what will remain with an agency. You will manage the agencies we keep based on the same KPIs.

Advertisements are getting more expensive every quarter. That is why we focus on what a customer costs, not on what a click costs. You will be measured on cost per lead and per customer, pipeline, and won revenue. Additionally, you will be the owner of conversion rate optimization (CRO) on our landing pages. You will therefore determine not only how visitors arrive, but also how many of them sign up.

AI is indispensable at Shiftbase. We increasingly create our SEO content with AI agents, our brand team works with their own AI skills, and we analyze campaigns with AI that is directly connected to our data. We expect this from you as well. You will let AI do the repetitive work: scrutinizing search terms, writing ad variants, updating reports, and checking accounts for errors. You will assess what comes out and save time for the choices that matter: where the budget goes and which test runs next.

• You will run our search campaigns in Google Ads and Microsoft Ads for the Netherlands: keywords, bidding strategy, ad copy, Performance Max, and landing pages.

• You will allocate the budget across channels, countries, and industries based on what they deliver in terms of pipeline.

• You will run LinkedIn and Meta for retargeting and campaigns targeting our ideal customer profile. Our Social Creative makes the ads. You determine what is tested and which variant receives budget.

• You will structurally test our landing pages. Every test starts with a hypothesis and a baseline measurement. Our brand manager provides the design and ensures that every variant stays within the brand.

• You are the owner of the numbers: GA4, the UTM structure, and offline conversions from HubSpot that flow back to the advertising platforms, so that the algorithms optimize for deals instead of forms. Our data analyst manages Google Tag Manager and server-side tracking together with you. Can you set up digital tracking yourself? Then that is a plus.

• You will coordinate with sales to determine which leads become SQLs and what that means for your campaigns.

• Together with our data analyst, you will build dashboards that the team and management use to steer. If a number moves, you will investigate the reason in the data yourself.

Behind every restaurant, every shop, and every healthcare organization, there is someone who built it. They want to be busy with guests, customers, and their team, not with Excel schedules, timesheets, and WhatsApp groups. Shiftbase takes that hassle off their hands.

More than 9,000 companies use Shiftbase to plan shifts, register hours, and manage leave. Every day, more than 250,000 employees in hospitality, retail, healthcare, logistics, and every other industry that runs on shifts are scheduled in Shiftbase.

We are 80 people, with our headquarters in Zoetermeer, an office in Amsterdam, and an office in Berlin. Shiftbase started in the Netherlands. Germany is now our fastest-growing market, and we are also active in Spain.

Month 1: You know our accounts, our funnel from click to customer, and our sales process. You have listened in on sales calls. Together with the agency, you have created a handover plan.

Month 3: You are running Google Ads Netherlands yourself. Your first test on a landing page is live, with a baseline measurement to compare the result against.

Month 6: You are running all paid channels in the Netherlands yourself. For Germany and Spain, you have proposed what will be brought in-house and what will remain with an agency.

Month 12: You allocate the budget based on pipeline and can substantiate it. The cost per customer has demonstrably decreased.

This role requires more than professional knowledge. Our four core values show the attitude we are looking for.

• Ready, Set, Go: you don't wait until everything is certain. You make a decision, get to work, and adjust as soon as the numbers demand it.

• Raise the Bar: good enough is just a beginning for you. You are curious, keep learning, and constantly set the bar a little higher.

• Say it Straight: you say what you see, even if it is uncomfortable. If something isn't working, you say so early and immediately come up with a proposal.

• Stronger Together: you share what you know and ask for help when you get stuck. Successes belong to the team, just like the lessons learned.

• Hybrid working, from our headquarters in Zoetermeer or our office in Amsterdam. You will start with two weeks in Zoetermeer. Do you live in the Amsterdam area? Then we would love to see you in Zoetermeer at least once a week, on Tuesday or Thursday

Do you recognize yourself in this? Send your CV and a short motivation. In it, show a campaign or experiment you are proud of, including the figures. That tells us more than a long letter.