Marketing Activation Manager Compression

• You have experience in marketing or marketing activation.

• You have a completed HBO or WO degree.

• You are fluent in Dutch and have a good command of English.

• You have at least 3 years of relevant work experience.

• You are strong in execution while simultaneously maintaining an overview of the bigger picture.

• You are communicatively skilled and know how to connect and persuade stakeholders.

• You are analytically strong and commercially minded.

• You work proactively, structured, and result-oriented.

• You are a true team player with a high energy level.

• Ideally, you have experience within healthcare.

You will join an experienced and driven team with a lot of knowledge and passion for the profession. Within Essity, you will get plenty of room to develop yourself and make an impact in an international working environment.

We offer a market-conform salary, including a 13th month, 25 vacation days + 11.5 ADV days, a bonus, and an attractive pension scheme.

Innovate for Good | Excel Together | Be You with Us

As Marketing Activation Manager, you bring brand strategies to life in strong, local activation plans and ensure consistent and impactful execution across various channels within the healthcare landscape.

In this role, you are responsible for the execution of marketing activities that contribute to brand preference, distribution, and sales growth. You play an important role in further strengthening JOBST in the market and know how to translate strategy into concrete results. Due to the diversity of projects, this position requires strong planning skills, ownership, and a hands-on mentality.

• You set up the local activation plan across various channels in line with the strategy / briefing from the Brand Manager.

• You coordinate the local rollout of (re)launches and ensure the correct translation to the Dutch market.

• You develop and realize media plans, including monitoring and optimization of KPIs.

• You monitor and optimize the deployment of A&P budgets and contribute to effective utilization.

• You act as a marketing and media expert within the Health & Medical channels (B2B, B2C, and hybrid models).

• You provide insights regarding the market, customer, and channel to support marketing strategies for the Brand Manager.

• You work closely with sales regarding marketing activities and their execution at customers.

• You are the first point of contact for Sales and are responsible for all sales materials.

• Together with the Digital Activation Manager, you work on a full funnel.

• In collaboration with the Customer Education Manager, you support the Clinical Education strategy with relevant content, materials, and activation (e-learnings, training, congresses, and events).

Are you a marketer who gets energized by translating strategy into impactful activation? Do you want to work on a strong and socially relevant brand like JOBST within an international organization?

Essity is a leading hygiene and health company that is committed to improving well-being through its products and services.

For our Health & Medical Netherlands division, we are looking for a Marketing Activation Manager Compression (JOBST). If you know how to convince healthcare professionals (home care, therapists, bandagists) of our products with the right activations, then this role is for you!