Graduation Internship | Marketing & Proposition Development

How do you translate market developments and customer needs into strong propositions that are visible and create commercial opportunities? During this HBO or WO graduation internship at Risk Solutions, part of Centric, you will work on a challenging issue in which marketing, proposition development, business development, and process optimization converge.

Risk Solutions supports organizations in managing financial, operational, and compliance risks. Think of solutions and services surrounding credit acceptance, risk assessment, Wwft, AML, KYC, and fraud control. There is a wealth of knowledge available regarding the market, customers, risks, and legislation. The challenge is to translate this knowledge into clear propositions and targeted commercial and marketing activities.

During your graduation internship, you will investigate how the current marketing and proposition process flows: from an initial idea to content, campaign, lead, and commercial follow-up. You will look at where the process can be improved or made more efficient, working together with colleagues from, among others, Marketing, Sales, Business Consultancy, Compliance, and Risk Management.

The central question during your graduation internship is: How can Risk Solutions design the marketing and proposition process so that new propositions can be brought to market faster and more consistently with limited capacity, and so that visibility, findability, and commercial follow-up are improved?

You will also investigate what is happening in the market and how other providers present their solutions. In doing so, you will delve into, among other things, credit acceptance, financial risks, AML, Wwft, KYC, and fraud prevention. You will investigate which financial, commercial, and compliance issues are playing out at customers, how organizations deal with them, and what value different solutions offer in that regard. You will also look at what is important for, for example, a Compliance Officer, Risk Manager, credit manager, or board member.

Additionally, you will investigate the visibility of the various propositions. You will look at how channels and tools such as the website, SEO, LinkedIn, customer cases, whitepapers, newsletters, webinars, and events are utilized and where improvements are possible. You will also investigate which tasks can be organized more intelligently and where AI can provide support.

Based on your research, you will develop a Marketing & Proposition Launch Framework. In this, you will establish a fixed way of working to bring a proposition from idea and positioning to content, campaign, lead follow-up, and evaluation. To do this, you will create practical tools, such as templates for propositions and campaigns, agreements on roles and responsibilities, and KPIs to measure results.

During your internship, you will test this way of working on at least one concrete proposition. Together with the colleagues involved, you will go through the various steps and create, for example, a proposition canvas, content plan, campaign setup, or sales material. Based on what you encounter in practice, you will adjust the way of working. This ensures that at the end of your internship, there is an approach that the team can continue to use themselves.

• You analyze the current process, from market development and proposition to campaign, lead, and commercial follow-up.

• You investigate the market and competitors and delve into the financial, commercial, and compliance issues that are playing out at customers.

• You investigate how propositions can best be brought to market and which content and channels contribute to more visibility and findability.

• You look at how AI and automation can help to perform tasks more intelligently and efficiently.

• You test the developed way of working on at least one concrete proposition and use the results to improve it further.

You conclude your internship with more than just a research report. You deliver a tested and practical way of working that the team can continue to use afterwards, including tools, clear agreements on roles and responsibilities, and KPIs to track results.

• A graduation internship in which you not only research, but also develop and test

• Plenty of room for your own initiative and ideas

• A company laptop

• Access to the Centric Academy

• An internship allowance of €550 per month based on 40 hours per week

• Fun activities and drinks

For this graduation internship, you are following an HBO or WO program in the direction of Commercial Economics, Marketing, Business Administration, International Business, Finance & Control, Finance, Communication, Business Innovation, or a similar study. Are you following a WO master's and looking for a working internship in which you can combine research with practical experience? You are very welcome to apply then as well.

• You have an interest in marketing, proposition development, business development, and commercial issues

• You are interested in financial and compliance issues

• You have some experience in conducting and processing research, for example, market, competitor, or target group analysis

• You work independently, structured, and result-oriented

• You switch easily between different stakeholders and fields of expertise

• You have an interest in digital marketing, data, AI, and automation

• You are communicatively skilled and have a good command of the Dutch language, both orally and in writing

• Do you have experience with tools for data analysis, CRM, online marketing, or AI, such as Excel, Power BI, Google Analytics, or Copilot? Then that is a plus.

We are Centric, an IT software and services company that is deeply woven into Dutch society. You often won't see our logo on our products, but they are used by, among others, municipalities, major retailers, banks, and hospitals. By working with us, you surround yourself with opportunities. Opportunities to make an impact while developing yourself! Interested? Don't hesitate to get in touch!

Are you enthusiastic? Then apply via the button. Do you have questions? Then you can contact our Campus Recruiter, Nicolle, via stages@centric.eu or +316 10 63 99 27.