Marketing Graduation Internship

Graduation assignment: Design an innovative product for the growth of 12Build!

12Build is a SaaS platform that connects construction companies, making collaboration in construction easier and more transparent. We have existed for almost twenty years and are still growing rapidly. We have more than 90 colleagues in offices in Nijverdal and Zwolle. Our platform is used daily in the Benelux, Germany, and Denmark, and we want to conquer all of Europe. With such rapid growth, many questions are waiting that no one has a good answer to yet. That is what we are looking for you to solve.

We don't give you a rigid assignment. Together with Ed, your supervisor from 12Build, you will figure out which challenge best fits your studies and interests. The end result is fixed: you deliver an innovative product that 12Build can truly use. This could be a concept, a tool, a strategy, a prototype, or a new process, as long as it works and delivers value.

Which innovative product can 12Build develop to grow faster and smarter in the international market, and what does that product look like? Together, you will make this question concrete in the first few weeks. Possible directions:

• AI and knowledge sharing: how do we use AI to help customers and users, for example with courses or learning content in the 12Build Academy?.

• Growth and lead generation: how do we attract more new customers and follow up on leads smarter, for example with lead scoring or automation?.

• Self-service: how do we ensure that users can find their way on the platform themselves and take a paid account more quickly?.

• International growth: how do we approach a new market and what works in the Netherlands but specifically does not work in Germany or Denmark?.

• Customer experience and data: how do we get more out of customer data, reviews, and feedback to improve our services?.

• Your own idea: do you see an opportunity that is not listed here? Then we would love to hear it..

• Research into the problem and the opportunities, with input from colleagues, customers, or the market;.

• A developed and tested product, concept, or prototype;.

• Advice on how 12Build can implement the product, so that it continues to be used after your internship..

"For me, 12Build is a place where I can and am allowed to develop myself. I felt welcome in a super fun team from the very first moment. There is great guidance, space to ask questions, and to give/receive feedback. You feel the core values of Happiness, Openness, and Drive as soon as you step inside."

Who is 12Build?
12Build in short: With a healthy dose of Drive, Happiness, and Openness, we are building a transparent construction industry. We are a SaaS platform that connects construction companies and thus promotes collaboration. We have existed for almost twenty years and are still growing. We now have more than 90 colleagues, spread across 2 offices (Nijverdal and Zwolle). A large part of the construction world in the Benelux, Germany, and Denmark already works on our platform and uses our software on a daily basis. And we have the ambition to conquer all of Europe.

• A HBO or WO student who is going to graduate in, for example, marketing, business administration, commercial economics, business innovation, communication, AI, or a similar field of study;.

• Someone who contributes their own ideas and enjoys creating something new;.

• Someone who is available from February 2027, for the duration of your graduation period;.

• Someone who speaks Dutch. German or English is a plus..

• An internship allowance;.

• Your own assignment with real impact in an international and fast-growing company;.

• Guidance by an experienced colleague and a team of seven marketers;.

• A flat organization in which your ideas are heard;.

• Working from home and at the office, a relaxation room with a pool table, table tennis, and FIFA, and regular outings and team days..

In your response, let us know which direction appeals to you, or what your own idea is. A few sentences is enough; it does not have to be a detailed plan. For questions, you can contact Niels (Recruiter) via n.jordens@12build.com.

You have taken the trouble to read this text entirely. That says enough, right? So apply quickly!
Do you still have questions or are you still doubting a little? No problem! Feel free to send an email to Niels (Recruiter), via n.jordens@12build.com,

or take a look behind the scenes on Instagram or TikTok