Senior Lifecycle Marketeer

You have HBO or WO thinking level and at least 4 to 5 years of experience in a similar role, preferably within a larger e-commerce or software organization.

Fulltime | 36-40 u/w | HBO or WO level | Head office Groningen

*Fluency in the Dutch language is required for this role.

Fluency in the Dutch language is required for this role; candidates will be assessed accordingly.

Will you be joining us soon too? And only if you want to, because if you don't like it, that's also fine. At Belsimpel, everyone can be themselves.

• Together with the team, you determine the direction of our Commercial Journey and translate it into priorities, a roadmap, and concrete goals.

• You develop and improve customer journeys that contribute to conversion, retention, renewal, and repeat purchases.

• You use segmentation and personalization to reach customers with a relevant message or offer at the right moment.

• You translate campaigns and propositions into customer journeys that logically align with different phases of the customer lifecycle.

• You analyze results and customer behavior and use A/B tests, customer feedback, and other insights to continuously improve journeys.

• You ensure that content is clear, user-friendly, and conversion-oriented, and you safeguard our tone of voice, writing style, and terminology.

• You work closely with our Commercial teams, Product Design, Product Management, and Engineering. Together, you determine where the greatest opportunities lie and how we realize them.

• You take the lead in projects: you bring people together, maintain an overview, and ensure that good ideas are actually implemented.

• You keep an eye on developments within e-commerce, CRM, lifecycle marketing, personalization, and UX, and translate interesting opportunities into our own customer journeys.

How do we ensure customers renew their subscriptions exactly on time? How do we promote the device that best suits someone? And how do we ensure that iPhone fans think of us first during a new release?

As a Senior Lifecycle Marketeer, you will make our commercial customer journeys smarter and more effective. You help new customers find what they need and ensure that existing customers love coming back to us.

To do this, you combine commercial insight with data, personalization, and strong content. You look at the entire customer lifecycle and are given plenty of room to provide direction: from strategy and roadmap to experimentation and implementation.

What can you expect from us?

• Commercial customer journeys

• Email marketing, CRM, and lifecycle marketing

• Customer segmentation and personalization

• A/B testing and conversion analysis.

Experience with SEO and HTML/CSS is a plus.

• You work both strategically and practically: you enjoy thinking a few steps ahead, but you find it just as easy to roll up your sleeves yourself.

• You are a trailblazer and easily get people on board.

• You write smoothly and make complex information easy to understand.

• You dare to make choices and maintain focus when many things are happening at once.

• You are curious and critical: you want to understand why something does or does not work and continue to develop yourself in that regard.

• You communicate clearly and collaborate easily with different disciplines.

If you have questions about this vacancy, you can always contact our Talent & Recruitment Specialists. They are available on working days between 9:00 and 17:30 at the telephone number 050-2113856. You can also send an email to werken@belsimpel.nl.

Do you want to know what the application process looks like? Click here.