B2B Growth Marketeer Data & AI

Can you deploy marketing as the ultimate growth engine behind commercial success stories? As a B2B Growth Marketeer (GM) at Axians Business Analytics Amersfoort (BAA), you will bring marketing and sales closer together, position propositions powerfully in the market, and contribute together with the teams to new customers, revenue growth, and sustainable customer relationships.

As part of Axians, Axians BAA is a market leader in the Data & AI sector.

We are further professionalizing marketing; it is the growth engine for our Business Unit. In doing so, you play an important role in increasing the visibility of our propositions, increasing conversion, and generating qualitative leads for sales. You will do this in collaboration with powerful partners in the chain such as SAP, Microsoft, Qlik, and our brand teams from Axians and Axians IQ, our AI label. We help HR teams of leading organizations such as VolkerWessels, OLVG Hospital, Pluryn, ROC van Twente, and the Municipality of Venlo in making HR policy measurable.

You will build a scalable and data-driven marketing approach in which campaigns, content, AI, and data come together. Through consistent campaigns, strong content, and close collaboration with sales, you ensure better lead quality, more commercial opportunities, and a marketing machine that demonstrably contributes to the growth of Axians BAA.

As a GM, you get energy from building a scalable marketing machine that supports commercial growth. You develop campaigns and lead generation funnels for Axians BAA and PurpleHRM, translate commercial objectives into a monthly campaign calendar, and ensure that marketing structurally contributes to qualitative leads and new commercial opportunities.

By closely connecting marketing and sales, you improve the quality of leads, build a sales-ready content library, and ensure that marketing demonstrably contributes to commercial results. Using AI, experiments, and smart automations, you work continuously on a professional and data-driven marketing approach that leads to more visibility, higher engagement, and structural growth in leads and commercial impact.

We are Axians BAA: a close-knit and entrepreneurial team of 40+ Data & AI specialists, proud of our brands such as PurpleHRM. From Amersfoort, we combine the energy and agility of a scale-up with the strength of VINCI Energies: a network of 300,000+ professionals in 37 countries. Axians Data & AI Netherlands counts 300+ professionals and is a market leader in the Netherlands. We help organizations make their data available, reliable, and valuable: from modern data architectures and data pipelines to cloud platforms and governance structures. We do this in collaboration with powerful partners in the chain such as SAP, Microsoft, Qlik, and our brand teams from Axians and Axians IQ, our AI label. Our ambition? To be the most leading Data & Analytics partner in the Netherlands. Therefore, we are looking for a GM who contributes hands-on and grows together with our team in an environment where technology and customer value come together.

You are part of an entrepreneurial Business Unit in which marketing, sales, and consultancy work closely together towards commercial growth. You work directly with the Business Unit General Manager (BUGM), commercial directors, sales, consultants, and delivery for both Axians BAA and PurpleHRM.

As a GM, you don't just want to be visible, but above all, you want to realize results. You will be given all the space to, with your experience, shape growth marketing within our Business Unit. Short lines, autonomy, and freedom are central to this. You work closely with sales, consultants, and management and receive the freedom to shape marketing initiatives from strategy to execution. Additionally, you can count on:

Additionally, you create relevant content weekly, such as articles, customer cases, social posts, and videos, with which you increase the visibility of our propositions and stimulate engagement. You work continuously on improving online findability and website conversion and use dashboards to make performance insightable and to steer based on KPIs such as MQLs, CPL, conversion, and pipeline impact.

• You have more than 5 years of experience with B2B growth marketing or digital marketing in our sector.

• You combine creativity with strong analytical ability.

• You are strong in content creation and know how to translate complex propositions into clear and convincing stories.

• You understand funnel thinking, lead generation, and conversion optimization.

• You are proactive, enjoy experimenting, and dare to test new ideas, channels, and ways of working.

• You possess strong storytelling skills and a clear growth mindset.

• You have technical marketing skills and can work with marketing tooling, dashboards, and automations.

• You are handy with AI tools such as Copilot, ChatGPT, Midjourney, and HubSpot AI.

• You are strong in stakeholder management and communicate easily with sales, consultants, and management.

• You can work independently, take ownership, and actively seek collaboration with sales.