Marketing Coordinator

• A salary between € 3,773 and € 4,881 gross per month based on 38 hours per week, aligned with your experience and capabilities in accordance with the Horeca collective labor agreement (CAO);
• Travel allowance of € 0.23 per kilometer from 10 km one way;
• As a new employee, you will get access to our Loyalty App. This app offers you many exclusive employee benefits, both within our own group and with many external partners! Think, for example, of staying in our hotels at an attractive employee rate and discounts in the restaurants of Van der Valk International and Vapiano. Additionally, you earn rewards (e.g., on your birthday) that you can exchange for various vouchers. In short; working at Van der Valk International is truly a lot of fun!
• Possibility of a fresh staff lunch at an attractive rate;
• A gym membership/company fitness (for a small fee);
• A position within a family business with a pleasant working atmosphere where teamwork is the basis of success.

For our beautiful and versatile hotel in Tiel, we are looking for an experienced Marketing Coordinator. In this role, you will truly be the hub for all marketing activities within our hotel.

For our beautiful and versatile hotel in Tiel, we are looking for an experienced Marketing Coordinator. The Marketing Coordinator is the link between hotel Van der Valk Tiel, our franchise organization (Valk Service Center), and the Van der Valk International Marketing Team, which supports the hotel in areas such as SEA and SEO. As Marketing Coordinator, you ensure that marketing services are requested correctly, monitored, and executed effectively on a local level.

Purpose of the position
The Marketing Coordinator is responsible for the marketing management of the hotel. The position is focused on requesting, directing, monitoring, and applying marketing services from the Van der Valk International Marketing Team and Valk Service Center, so that the commercial objectives of the hotel are realized. In this capacity, the Marketing Coordinator acts as a representative, coordinator, and ambassador of the hotel.

Position in the organization
The Marketing Coordinator reports functionally to the Marketing Manager and hierarchically to the General Manager, and works closely with internal departments, the Valk Service Center Team, and the Van der Valk International Marketing Team. The role is directing and coordinating, with responsibility for local execution and assurance within the hotel.

• Drafting and monitoring the local marketing plan and the hotel's marketing calendar.

• Translating commercial objectives into concrete marketing actions for rooms, F&B, meeting rooms, and other outlets.

• Requesting the correct marketing services from Valk Service Center and the Van der Valk International Marketing Team and ensuring clear briefings, priorities, and planning.

• Monitoring the quality, progress, brand consistency, and applicability of campaigns, content, and resources.

• Coordinating the execution of marketing activities within the hotel.

• Identifying commercial opportunities and translating these into campaigns, content, actions, and visibility.

• Monitoring the online and offline visibility of the hotel, including website, social media, local advertisements, hotel communications, and online listings.

• Aligning with the Van der Valk International Marketing Team regarding, among other things, strategy, content, social media, photography, video, website optimization, SEO, design, and reporting.

• Aligning with the Valk Service Center Team regarding, among other things, hotel websites, Google Ads/SEA, branding, public relations, and central brand activities.

Responsibilities
The Marketing Coordinator is involved in, among other things:

• local marketing calendar and marketing planning;

• campaign and action plans;

• positioning and pro-positioning of the hotel;

• content requests and content monitoring;

• social media and local activities;

• keeping online listings up-to-date;

• use of tools such as Uberall, Oaky/GuestCompass, and SevenRooms;

• distributing hotel communications;

• local visibility such as flyering, referral marketing, and advertisements;

• monitoring brand identity, corporate style, and quality of communications.

• Initiating and prioritizing marketing requests on behalf of the hotel.

• Issuing briefings to the various teams.

• Assessing deliverables and requesting adjustments where necessary.

• Proposing marketing improvements to the General Manager.

• Organizing internal alignment for proper execution in the hotel.

Functie-eisen

Our ideal candidate brings several years of experience in a similar role and, after a thorough onboarding period, will be able to work independently. You are bursting with energy, and affinity (or even experience) with the hotel industry or hospitality is, of course, a plus.

• HBO (Higher Professional Education) level of working and thinking, preferably in the direction of marketing, communication, hospitality, or commercial economics.

Possession of the following competencies:
Ownership, commercial insight, collaboration, quality awareness, creativity, result-orientation, and organizational ability.

Working in the most atmospheric environment, with the nicest colleagues and plenty of opportunities for growth. We work hard, both in front of and behind the scenes, to ensure guests experience a fantastic stay. And besides hard work, there is also having fun together! And therefore, in addition to a good salary, you can expect an incredibly beautiful package of secondary employment benefits from us! Think of excursions, our annual team outing, our Christmas gathering, and summer BBQ!