Marketing Coordinator

We are looking for a Marketing Coordinator to join our team! And who wouldn't want that, right in the middle of the toys?

Intertoys is the only toy specialist that makes playing infectious for everyone. Because playing is the best thing there is. Playing is the foundation for a healthy and happy life and thus the building block for a better future and world. That is why Intertoys encourages everyone, young & old, to play. Go Play! Are you also convinced of this and do you want to help us with this mission? Then we would love to see you as a colleague!

We are looking for you!

As Marketing Coordinator, you are responsible for the playful translation of the Intertoys brand in stores, online, social media, TV, events, etc. In this role, you are always busy with many things at once. A true multi-tasker with boundless energy. You are active, critical, smart, efficient, a star at planning and organizing, and you can collaborate well. You are a true connector between different departments. From purchasing, e-commerce, marketing, and our toy suppliers. In addition to you, the marketing team consists of 3 marketing coordinators, an Online Advertising Marketeer, and a Head of Marketing.

We are looking for a Marketing Coordinator to join our team!

With more than 200 stores and a webshop, Intertoys is the ultimate toy specialist that makes playing infectious for everyone. Because playing is the best thing there is. Playing is the foundation for a healthy and happy life and thus the building block for a better future and world. That is why Intertoys encourages everyone, young & old, to play. Go Play!

As Marketing Coordinator, you will help us make playing even more fun!

We are looking for you!

You will be working in the marketing team, consisting of 8 other colleagues. Including the other marketing coordinators, the social team, and our event marketer. Within this position, you work daily with the Teamlead Marketing and report to the Head of Marketing. Together with the colleagues in your team, you are responsible for all marketing activities surrounding Intertoys and all our toys!

Intertoys is a product-driven organization. By that, we mean that as a toy specialist, we know everything about the thousands of products in our assortment. That is why we look for colleagues who know how to respond to the latest trends, the newest crazes, and what is at the top of wish lists.

To bring the right people together, we have divided our commercial departments into different clusters per product group. In the position of Marketing Coordinator, you are part of such a cluster. In addition to yourself as a Marketeer, a cluster consists of a Buyer, Purchasing Assistant, Supply Chain Planner, and an E-commerce Content Specialist. Together, you are responsible for everything that happens within your cluster and you coordinate with suppliers and external partners to shape plans.

As Marketing Coordinator, you focus within the cluster on the marketing activities of the product groups and ensure the translation and execution of these plans to our stores, Intertoys.nl, social media, newsletters, events, PLAY.intertoys.nl, and much more.

You are at the helm to shape the Marketing Plan of your cluster and make it a success!

• Coordinating all campaign communications. Think of online and social materials, flyers, and store materials.
• Collecting all the correct input, such as imagery and product information.
• Preparing campaign booklets for stores, containing all information regarding campaigns.
• Organizing store openings and other events.
• Briefing internal designers, external agencies, and printers.
• Maintaining contact with suppliers.
• Handling requests from stores for local marketing.
• Managing the Intertoys newsletter.
• Coordination of the Play Book.
• Activating and initiating partnerships.
• Development of creative campaigns around Go Play.
• You are responsible for setting up, developing, and executing the marketing plan of your cluster and product groups.
• You are the point of contact for all marketing-related matters for the colleagues in your cluster.
• You provide the input for, among others, the social team in creating content and the necessary communications.
• You brief our in-house design agency for the creation of POS material and digital communications and evaluate the output.
• You plan the online advertising activities for your cluster and coordinate with the agency that manages these activities.
• You maintain contacts with the suppliers from your product group.
• You handle requests from our stores for local marketing and in-store activations.
• You contribute to or coordinate marketing activities that are Intertoys-wide, such as relevant theme campaigns, content projects, and of course, creating the only real Play Book!

In addition, you work together with your Marketing colleagues every day on making the Intertoys brand more beautiful and finding ways to encourage even more children and adults to play.

• You are fun to work with
• Hands-on mentality
• Resilient to stress and able to switch gears quickly
• At least 2 years of experience in a similar role. Experience within retail is a plus
• Experience with briefing and evaluating online and social communications, POS material, and flyers
• Minimum MBO 4 level
• A connector between various departments
• Enthusiastic and eager to work with toys all day long
• You are a true team player who establishes and maintains contacts easily, but can also work independently and take initiative.
• You can maintain a good overview of various projects and tasks and work towards deadlines with a realistic schedule.
• You are creatively inclined and a star at coming up with catchy communications or perfect puns.
• You have experience with some of the aspects of this vacancy or you are open to learning them.
• You have an affinity with our products or the Intertoys brand and want nothing more than to be working with them every day.
• You are available 32 to 40 hours per week.