Jobs in the Netherlands, in English.

CRM & Lifecycle Marketeer

Hybrid in Rotterdam·Full-time·Added 6 days ago (last checked 28 Oct)

Greenchoice

16 open roles

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Our summary

Salary: €53,000 - €76,000 a year
Work mode: Hybrid, Rotterdam
Contract: Full-time
Languages: Dutch

Skills

This job advert was originally written in Dutch.

Pay & benefits

What you'll get

A gross annual fixed income of € 53,000 to € 76,000 based on a 40-hour work week, consisting of 12 monthly salaries, 8% holiday allowance, and a choice budget of 1 monthly salary.
With your individual choice budget (8.33%), you decide what suits you. Have it paid out, buy extra leave days, or donate (a part) to a charity via our partnership with The Social Handshake.
A target bonus of 16.7% with a maximum of 22.9%.
26 vacation days if you work full-time and 8 hours per year to dedicate to volunteer work of your choice.
Diversity and inclusivity are important to us, so feel free to exchange official cultural and religious holidays for days that better suit your background.
An NS-Business Card, which you may also use for as much private travel as you wish.
An attractive bicycle scheme where you can receive reimbursement of up to €750 of the purchase price of your bicycle if you also cycle regularly.
Plenty of opportunities to continue developing yourself, including through training via our Greenhouse Academy. We also have an attractive study cost scheme for development activities outside the company. Read more about development in the FAQ.
A comprehensive pension insurance via Zwitserleven, for which you as an employee only make a small contribution, and a disability insurance from Nationale Nederlanden.
Curious about what else we offer? View the other employment conditions.

Do you need something to make work possible for you? Let us know. We are happy to think along with you. Our office is wheelchair accessible. We can also adapt your workstation and provide specific software where necessary.

The role

As a CRM & Lifecycle Marketeer in Rotterdam, you ensure that customers receive appropriate communication at relevant moments. You combine marketing, data, and execution: from determining target audiences to building, testing, and improving automated customer journeys.

We don't want to disappoint, but we only accept applicants that have a good command of the Dutch language and are already (or about to be) based in the Netherlands.

What you'll do

You determine which moments in the customer journey are important and translate these into relevant, automated communication. You create segments, set up journeys, test messages, and take them live. In doing so, you constantly look at which message and which offer fit the customer's situation.

You work both strategically and practically. You maintain an overview of the various customer journeys, determine where improvement is possible, and implement those improvements yourself. You analyze results and use the outcomes to further refine communication, segmentations, and processes.

This will give you positive energy

Plenty of room to further build upon and improve lifecycle communication.
Designing journeys yourself and executing them in the Customer Data Platform.
Collaborating with colleagues from Campaign & CX, Sales, customer service, corporate communications, and other teams.

Your most important challenges

You develop and optimize lifecycle journeys, from the first communication with a new customer to important moments regarding products, contracts, and rates.
You translate customer behavior and data into usable segments, triggers, and use cases for the Customer Data Platform.
You bring structure to a dynamic working environment and, alongside daily execution, maintain visibility on the roadmap and long-term priorities.

Making an impact together

You will work within Campaign & CX in the Consumer domain. Together, the team aims to design customer journeys so that communication aligns with the customer's situation and contributes to customer engagement and retention. You will work closely with the Marketing Automation Specialist, Product Owner CDP, content manager, Sales, customer service, and colleagues from other domains. You will be given the space and trust to propose and implement improvements.

This is what Guido, marketing automation specialist, likes most about his job:

"What I like most about my work is that I am given the freedom to pioneer, which allows me to implement improvements quickly. This enables me to develop new initiatives that have not been tried before within Greenchoice, while simultaneously having a direct impact on our commercial objectives"

You are our positive energy

You maintain an overview without stepping away from execution. You see where a customer journey can be improved, make a concrete proposal, and implement this in practice together with colleagues. Does the situation change? Then you adjust priorities without losing sight of the goal.

In addition, you have:

Experience with CRM, marketing automation, or lifecycle marketing and independently building journeys.
Experience with creating and using customer segments.
Experience with Bloomreach or a similar Customer Data Platform, or demonstrable experience with data-driven marketing.

Apply and choose team Green!

Enthusiastic about this job? Respond by November 7 at the latest via the application button. If we see a match, we would like to meet as soon as possible. Therefore, we do not wait until the application deadline to invite candidates.

Do you have questions about the position or the application and selection procedure? WhatsApp or call Irene de Groot at 06-28867258.

While Irene is, of course, available to you as an applicant, as a recruiter you do not need to expect a response. Acquisition is not appreciated.