Digital Lead WELEDA Benelux

• A salary that matches your knowledge, education, and experience 
• 30 vacation days (based on full-time employment)  
• 8.33% holiday allowance and 8% year-end bonus 
• A good pension scheme with ASR 
• Opportunities to follow courses/training 
• Travel allowance 
• Hybrid working 
• 50% discount on WELEDA products  
• 20% discount on WELEDA Spa treatments 
• Two volunteer days per year, to be used for a charity 
• Lease a Bike: Possibility for bike leasing with a permanent contract 
• Free fruit at the office, monthly drinks, team outings, summer and winter parties 
• Possibility for chair yoga or chair massage at the office 
• Informal company culture with a good work-life balance 

Have you become enthusiastic and can you see yourself working at WELEDA Benelux?

Then apply via the application button.

Acquisition in response to this vacancy is not appreciated. 

As Digital Lead, you are responsible for the digital direction of WELEDA Benelux. You develop the local vision, determine priorities, and are responsible for the budget. You accelerate our digital growth and ensure that digital increasingly contributes to both our brand and commercial objectives.

You will continue to build a future-proof digital organization in which knowledge, data, creativity, and technology come together. You look beyond campaigns alone: you see how digital can contribute to brand awareness, visibility, conversion, customer relationships, and growth.

You lead a team of three digital specialists and work intensively with Product Marketing, Sales, E-commerce, Global Marketing, and external partners. You report to the Marketing Manager Benelux.

In doing so, you operate within an international organization where local impact and entrepreneurship come together with global frameworks and systems. You know how to find the right balance in this: where can we accelerate locally, where do we align with global developments, and where is coordination needed?

You translate the marketing strategy into a clear digital roadmap for the coming years. In doing so, you provide focus, make choices, and ensure that the team works on the projects with the most impact.

Your responsibilities include, among other things:

• Search: SEO, SEA, retail search, and AI-search
• CRM and marketing automation
• Social media, content, and influencer marketing
• Retail media
• E-commerce activation: customer journey, CRO, digital experiences
• AI applications within marketing
• The further professionalization of digital processes, collaboration, and division of roles

Additionally, you have an important role in the development of the team and the organization.

• You make choices. You determine where the digital team makes the most impact, set priorities, and ensure that capacity is deployed on projects that contribute to growth.
• You develop the team. You lead three digital specialists and help them grow in ownership, expertise, and collaboration. You help determine what we do ourselves, what we do with partners, and how we become less dependent on external agencies without compromising on quality, creativity, and results.
• You connect the organization. Digital touches almost every department. You bring Marketing, Sales, E-commerce, Content, Global, and external partners together and ensure clear collaboration, roles, and decision-making.
• You make digital measurable. You translate market developments, consumer behavior, and channel performance into commercial growth opportunities and substantiated investment proposals. Using clear KPIs, dashboards, and data.

30 hours (4 days) – 37.5 hours (5 days) | Zoetermeer

Natural care, tailored to you. 

At WELEDA, we believe that taking good care of yourself begins with care you can trust. That is why we combine natural ingredients with more than 100 years of expertise in carefully developed, effective formulas. 

Our products support the skin's natural balance and turn daily care into a moment of self-attention. From skincare and body care to care for mama & baby, hair, and health: WELEDA offers natural care for every life stage and for every moment. 

WELEDA. Natural Science. 
Made by nature. Refined by science. 

Do you want to contribute to the next phase of WELEDA with your digital expertise?

An experienced digital professional who gets energy from change, growth, and building a brand with meaning. 

You switch easily between strategy and operations, without wanting to be involved in the execution of everything yourself. You have an affinity with cosmetics and know how to engage people, ask the right questions, and bring structure without becoming bureaucratic. 

You are analytical and curious about new digital developments and know how to translate these into concrete opportunities for WELEDA. You feel at home in an organization where ambition, collaboration, and responsibility come together. 

At WELEDA, you work for a brand with meaning: natural, innovative, and rooted in people and nature for more than 100 years. You are given the space to make an impact, further develop the digital team, and help build the next phase of WELEDA Benelux.