Social Creative Lead

• You have a proven track record of growing organic social channels, with the numbers to show for it. This is the first thing we'll look at. You think in formats, hooks and trends, not campaigns and brand decks.

• You know what content wins and can brief it, organic and paid. You can give sharp feedback on an asset and say exactly why it will or won't perform.

• You're a strong copywriter, hooks, scripts and captions that land.

• You live and breathe social: always tuned into trends, culture, and what people talk about online, and quick to see how Breeze plays into them in a natural, brand-native way.

• You use data to drive what you make next: you know the metrics (views, engagement, CAC, CPM), read what's working, and let it steer the creative.

• You're creatively resourceful and full of ideas, and you use AI tools to work faster and sharper.

• You're reliable and take ownership: you deliver what you commit to, on time, without being chased.

• You're a strong self-manager and a team player, working cleanly with marketers, product, performance, and creators, and following through.

• Fluent English speaker. Dutch is a big plus, not a requirement.

• Comfortable and capable with a camera and editing tools, you can shoot and cut content yourself when it's needed. Being on camera yourself is a plus, not a must.

💰 Salary: €4,200 - €5,800 per month

📈 Equity incentives: A substantial share options package, giving you significant upside in our future success

🔒 Security: Transition to a permanent contract after 1 or 2 half-year contracts

🕐 Flexibility: Hybrid (3d/wk at the office) work environment with flexible hours

🚝 Travel: Office right next to Rotterdam Central; travel costs covered

💼 Gear: Necessary high-end tools and ergonomic workspace provided

🌴 Holidays: 25 paid vacation days plus an 8% holiday allowance

Breeze is looking for a Social Creative Lead. You own how Breeze shows up on social: the ideas, the briefs and the quality bar with the aim of increasing organic impressions and lowering paid acquisition costs.

We're looking for someone who lives and breathes social and has grown channels before. You own how Breeze shows up on social: you decide what to make based on what's working, write the briefs, and can shoot, edit and post content yourself. You read the data to steer what comes next, and you lift the quality of what the whole team ships, organic and paid. You're the kind of person who spots a TikTok trend before it peaks and turns dating culture into a reel people actually watch.

Concretely, you would:

• Decide what content gets created, primarily short-form video, based on what's working

• Grow our social channels (Instagram and TikTok) and own the numbers

• Watch what performs, pull the lessons, and feed them into what comes next

• Keep everything aligned with our brand, and champion our distinctive brand assets

• Give clear feedback on the assets the team and creators produce, and spot where they can be sharper

• Write the briefs, organic and paid, and make sure what comes back is strong

• Keep a steady posting rhythm across our channels, in formats that repurpose easily between organic and paid

• Keep our content library clear, accessible, and ready for the whole team

• Bring fresh concepts and trend spots to our weekly content refinement

• Find new formats and angles that fit the brand and actually work