Paid Media Specialist – BYD & DENZA Benelux

• Minimum 3 years of experience in paid media, media planning, or performance marketing.

• Hands-on experience managing digital paid media campaigns (Google Ads, Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, etc.).

• Understanding of offline media channels such as TV, radio, and OOH, including basic planning and measurement principles.

• Experience working with media agencies, publishers, and platform partners.

• Strong analytical skills with the ability to interpret data and translate it into actionable insights.

• Ability to manage multiple campaigns, deadlines, and stakeholders in a fast-paced, international environment.

• Experience in automotive, mobility, or technology sectors is considered a plus.

• Fluency in French and English is required. Dutch (Flemish) is strongly preferred.

Location: Hoofddorp, Netherlands

Focus markets: Belgium & Luxembourg (BeLux)
Type of Employment: Full-time

The Paid Media Specialist is responsible for the planning, execution, optimization, and reporting of integrated paid media campaigns for both BYD and DENZA across the Benelux region, with a strong focus on BeLux.

This role plays a key part in driving brand awareness, website traffic, and qualified lead generation through a full-funnel media approach, including digital channels (Google, Meta, TikTok, LinkedIn, etc.) as well as offline channels such as TV, radio, and out-of-home (OOH).

The ideal candidate combines strong hands-on digital media execution skills with an understanding of traditional media planning. They are analytical, structured, and comfortable working in a fast-paced, international environment with multiple stakeholders.

• Support the development and execution of integrated paid media plans for BYD and DENZA across Benelux, with a focus on BeLux markets.

• Manage and optimize digital paid media campaigns across Google Ads, Meta, TikTok, LinkedIn, and other relevant platforms.

• Coordinate offline media campaigns including TV, radio, and OOH in collaboration with media suppliers and partners.

• Ensure media plans align with brand objectives, target audiences, positioning, and market priorities across Belgium and Luxembourg.

• Support creative rotations, messaging adaptation, and channel-specific execution tailored to both brands.

• Monitor daily campaign performance and support continuous optimization of targeting, bidding strategies, audiences, and creatives.

• Track offline media performance using available metrics such as reach, frequency, and GRPs.

• Identify insights and optimization opportunities across the full media mix.

• Support A/B testing and experimentation to improve media efficiency and effectiveness.

• Assist in preparing weekly and monthly performance reports across all paid media channels.

• Use analytics tools to evaluate campaign performance, user behavior, and funnel progression.

• Translate data into actionable insights and recommendations.

• Support media budget tracking, pacing, and reconciliation across channels and markets.

• Assist in budget allocation and reallocation based on performance insights.

• Ensure efficient use of media spend aligned with campaign KPIs and business objectives.

• Work closely with internal teams including design, product, and sales across Benelux markets.

• Coordinate with external creative agencies, media suppliers, broadcasters, and platform partners.

• Assist in internal processes including purchase orders, and coordination with finance and procurement teams.