Ecommerce & Digital Coordinator - Waalwijk

• You have a bachelor's degree in Marketing, Digital Marketing, Communication, Commercial Economics, or a similar field.
• You have 1 to 3 years of work experience in digital marketing.
• You have a great interest in online e-commerce and social media.
• You speak and write fluently in Dutch and English.

• Experience with Salesforce Commerce Cloud and Salesforce Marketing Cloud is a plus; experience with similar e-commerce and marketing platforms is also relevant.

• An attractive and competitive salary with 25 vacation days and 6 ADV days
• Staff discount on our products
• Opportunities for personal and professional growth and development
• A dynamic and international working environment within a growing lifestyle brand
• A new, modern office environment

As an E-commerce & digital marketing specialist at Skechers, you play a central role in the management and further development of our website in the Netherlands and Belgium. You ensure that our online shop performs optimally with a strong digital brand experience. To achieve this, you carry out various digital marketing activities, such as email, performance, and affiliate campaigns. Additionally, you are responsible for the social media channels and serve as the point of contact for various online accounts, including Amazon and bol.

You have strong knowledge of e-commerce and social media channels and know how to optimally utilize the different parts of the customer journey. You are analytical, proactive, and commercially minded, and you know how to translate insights and trends into concrete actions and opportunities for further growth.

• Analyzing the most important e-commerce, email, and social media KPIs, including revenue, traffic, conversion, open rates, click-through rates, and engagement. You identify opportunities and translate data into concrete optimizations and share these with relevant stakeholders.
• You ensure an optimal online shop and manage product content, homepage banners, campaigns, landing pages, and promotions.
• Setting up email marketing campaigns and customer journeys via Salesforce Marketing Cloud. You also set up A/B tests for this. You identify commercial opportunities and translate them into relevant campaigns that contribute to revenue growth and customer engagement.
• Translating international content and campaigns into relevant and attractive local content for newsletters and social media, with attention to tone of voice, brand identity, and local relevance.
• You are responsible for the social media channels Instagram, Facebook, and TikTok. You manage the social media calendar and ensure consistent planning, publication, and follow-up of content.
• You coordinate and guide influencer campaigns in line with the broader marketing calendar and commercial objectives.
• Together with the media agency, you ensure the execution and optimization of performance campaigns.
• You support affiliate partnerships and identify opportunities to stimulate traffic, sales, and brand visibility via the affiliate channel.
• You are the point of contact for our online retail accounts, including Amazon and bol., and work on increasing the visibility and commercial results of our brand.
• You do all of this in close cooperation with the local marketing and European e-commerce teams.
• You have a strong interest in digital marketing and some practical experience
• You are well-organized and know how to manage multiple projects and priorities simultaneously, without losing sight of deadlines.
• You are proactive, accurate, and solution-oriented, and you like to take responsibility for your work.
• You have a commercial mindset and are data-driven. You know how to translate data and market insights into concrete and effective online marketing initiatives.
• You have a good command of Microsoft Office, particularly Excel, PowerPoint, and Word, for planning, reporting, and presentations.
• You have knowledge of email, performance, and affiliate marketing and broader digital marketing strategies.