Revenue Marketeer

Aareon is Europe's established provider of SaaS solutions for the real estate industry and a pioneer of the sector's digital future.
With its software solutions, Aareon connects people, processes, and properties-bringing the industry closer together. With the Aareon Property Management System, based on intelligent software solutions, the company enables the efficient management and maintenance of residential and commercial properties and creates digital experiences for all stakeholders.
As a reliable and innovative partner, Aareon is committed to progress, positive change, and sustainable living and working spaces for everyone.

We value a working environment in which diversity and flexibility are appreciated, cooperation in partnership and mutual support in the team are a matter of course and learning is perceived as an opportunity.

Become part of our international team! Become part of #OneAareon! We are looking forward to meeting YOU!

At Aareon, you will help build our commercial growth in the real estate market. As a Revenue Marketeer, you ensure that marketing contributes structurally to pipeline and revenue: you are end-to-end responsible for data-driven campaigns, from initial setup through to conversion into sales qualified leads. To achieve this, you work closely with Sales, Product, and our SDRs, acting as the link that ensures marketing efforts actually land in commercial results. You are not just an executor, but also the owner of the results: you contribute to strategy, translate it into concrete campaigns, and subsequently adjust based on data where necessary.

This role is for 2 strongly growing business units located in Amsterdam and Enschede. You are prepared to be present at one or more locations per week to build predictable growth with the team.

What are you going to do?
As a Revenue Marketeer, you bear full responsibility for the journey from campaign idea to measurable result in the pipeline. You translate commercial objectives into concrete campaigns, set them up yourself, and closely monitor whether they have the desired effect. In doing so, you work continuously with Sales and Product, so that what you build aligns with what is happening in the market and with customers. Specifically, your task package looks like this:

• Setting up, testing, and optimizing ABM/ABX and inbound campaigns via various channels such as LinkedIn Ads, email, events, trade fairs, and landing pages, aimed at new logo, upsell, and cross-sell within our target groups
• Translating commercial objectives into concrete campaign goals, MQL volumes, and conversion rates, whereby you bear ownership over the marketing-sourced pipeline and are responsible for achieving the set targets
• Developing sales-relevant content that aligns with the different phases of the buyer journey, such as whitepapers, webinars, use cases, and customer stories, in close coordination with Sales and Product
• Analyzing weekly CRM data from HubSpot and Salesforce and web analytics to detect bottlenecks in the funnel and identify opportunities for improvement
• Building dashboards and periodically reporting on campaign results and conversion rates to stakeholders within marketing and sales
• Aligning weekly with Product and Sales regarding lead quality, the ideal customer profile (ICP), and messaging, so that campaigns continue to align with what the market and the sales team need
• Steering on KPIs such as MQL quality and the conversion from MQL to SQL, in accordance with the lifecycle definitions and campaign standards within HubSpot and Salesforce, and further refining these standards where necessary

• Result-oriented and independent: you steer towards goals, monitor progress closely, and intervene in a timely manner if results fall short
• Strong in problem analysis and persuasiveness: you can dissect complex issues and bring colleagues along with your conclusions and proposals
• A connector: you switch effortlessly between Sales, Product, and Marketing and know how to bring different interests together into a shared plan
• Proactive: you identify opportunities in data and the market, and act on them independently without sitting on your hands
• Accurate: you have an eye for detail in data analysis, dashboards, and reporting, and ensure that figures are correct and conclusions are substantiated

What we offer