Marketing Specialist Kalm An

Marketing specialist Kalm An

Kalm An is the journalistic youth platform of Omroep Gelderland, Oost, and RTV Drenthe. We create stories for and with rural youth and build a community in which they recognize themselves and enjoy returning. That is why we are looking for a marketing specialist.

Someone who understands how to reach a target audience and keep them engaged. Someone who uses data to make better choices, but also gets energy from coming up with and testing new ideas. Someone who enjoys helping to build a brand that is in full development.

You start the day with the Kalm An editorial team. Together, you discuss which stories, videos, and formats are coming up. You think along about how we bring them to people's attention. Which channels do we use? What appeals to the target audience? And how do we ensure that young people not only watch, but also react, share, or participate? After that, you dive into the results of a campaign on TikTok or Instagram. You look at which content performs well, where the opportunities lie, and which insights you can take into a next campaign.

Later, you work on the visibility of Kalm An around an event or festival. Together with colleagues and sometimes an external agency, you devise how we will be present there and how we can involve young people in the platform. No two days are the same. One time you are analyzing campaign figures, the next time you are working on a new idea, consulting with marketing colleagues, or thinking along about the next growth step for Kalm An.

You develop and optimize campaigns, work on our visibility on social media and at events, and help to further increase the engagement of our community.

Your responsibilities include, among other things:

• developing and executing marketing campaigns;

• increasing reach, awareness, and engagement;

• setting up and optimizing social advertising and online campaigns;

• analyzing results and translating insights into improvements;

• strengthening the community around Kalm An;

• thinking along about activations and visibility at events;

• identifying trends and opportunities within the target audience;

• further developing Kalm An as a youth brand.

More and more young people are finding us through our videos, social channels, and events. In the coming years, we want to grow further. Not just in reach, but especially in engagement. We have a clear course and marketing approach for this, but we are looking for someone who actively thinks along about how to make Kalm An even more visible and help it grow further.

As a marketing specialist, you become part of the Kalm An editorial team: a small, enthusiastic, and informal team that works every day on stories for youth in rural areas. In the coming years, we are investing heavily in the further growth of Kalm An. As a result, you will get plenty of room to take initiative, work out ideas, and make an impact. What is an idea today can be visible to thousands of young people tomorrow.

You will have a lot of influence on how Kalm An grows further. Your ideas do not just stay in a plan, but become visible in campaigns, on our channels, and during events. The position is for 24 to 28 hours per week and will be filled for one year. The position falls into scale G of the CAO for Broadcasting Personnel. The salary is between € 3,449.57 and € 5,056.94 gross per month based on 36 hours. We will determine your start date in consultation.

You have at least two years of work experience within a marketing role or in a marketing department. You know how online marketing works, have experience with campaigns, and know the possibilities of platforms such as TikTok, Instagram, and YouTube. You use data to make better choices, dare to try new things, and communicate easily with colleagues and external partners.

Do you think you can contribute to the next growth phase of Kalm An? Then we would love to meet you. We hope to find the right candidate through two interviews. An assessment may be part of the procedure.