Online Marketing Manager

As an Online Marketing Manager, you are responsible for our performance marketing strategy. You manage the paid online channels, manage the marketing budgets, and build a strong team that takes ownership and continuously wants to improve.

My Jewellery is growing fast. With more than 1,000 colleagues, over 65 boutiques, and webshops in several European countries, we continue to build a strong international brand every day. To accelerate that growth, we are looking for an Online Marketing Manager with clear expertise in performance marketing and strong leadership.

You hold ultimate responsibility for our paid online channels and determine the strategy for, among others, SEA, Paid Social, Affiliates, and Display. You ensure a smart distribution of the marketing budgets, drive for return, and know exactly which choices are necessary to realize both revenue and profitable growth.

At least as important is your role as a people manager. You are the coach and leader of the Performance Marketing team. You create an environment in which colleagues take ownership, continue to develop themselves, and perform better together. You know how to challenge people, provide clear direction, and at the same time allow room for initiative and personal growth.

You do not need to build campaigns yourself on a daily basis, but you are substantively strong enough to challenge the team and safeguard quality. You stay close enough to the execution to understand what works, where the opportunities lie, and where adjustments are needed. Data forms the basis of your decisions. You work with attribution models, dashboards, and analyses to continuously optimize, and you actively use AI and automation to make campaigns smarter, faster, and more scalable.

You work intensively with colleagues from E-commerce, Brand Marketing, Retail, and Buying. Together, you ensure that performance marketing does not stand alone, but makes an important contribution to our commercial objectives and the growth of the brand.

• You develop and implement the performance marketing strategy for our paid online channels.

• You are responsible for SEA, Paid Social, Affiliates, and Display.

• You manage and optimize substantial media budgets with a focus on return, growth, and incrementality.

• You lead the Performance Marketing team and are responsible for coaching, development, and performance within the team.

• You stimulate ownership and help colleagues to grow both substantively and personally.

• You safeguard the quality of campaigns and know how to challenge the team substantively.

• You analyze data, attribution models, and marketing performance and translate insights into concrete improvements.

• You implement AI solutions and automations to make campaigns smarter and more efficient.

• You work closely with E-commerce, Marketing, Retail, and Buying to realize commercial objectives.

• A clear performance marketing strategy is in place that is applied across all countries and channels.

• Performance in the Netherlands and Belgium has further improved in terms of revenue, margin, and incrementality.

• Germany shows demonstrable growth and the foundation is ready for expansion into new markets.

• The Performance Marketing team operates at a high level, takes ownership, and identifies opportunities independently.

• Team members have visibly developed and know what they are working towards individually and as a team.

• AI and automation are a structural part of the daily way of working.

• Performance marketing is a strategic sparring partner for E-commerce, Retail, and Buying.

• A scalable campaign approach is in place that enables further international growth.

Of course, you won't do this alone. Curious about who you will be working with? Meet the team!