Campaign Manager

Legal AI is only as good as the knowledge behind it, and at Lefebvre Sdu, we have been building that knowledge for 200 years. Day in, day out. Law by law. Word by word. We do this so meticulously that other legal AI tools run on our data and software. From our Dutch office, we are also building our own platform for Lefebvre Group, the European leader in legal and tax knowledge: GenIA-L, which has now reached more than 100 million euros in ARR in Europe. Over 75,000 professionals work with it daily, and we build it to the standard their profession demands. We are looking for a Campaign Manager to ensure that every campaign goes live on time, on-brand, and with results.

Our growth marketers determine what a campaign must deliver per segment. You ensure that it happens. You translate their assignment into an integrated campaign plan and a briefing that our campaign agency can get to work with immediately. After that, you direct the rollout across the full channel mix: email, SEA, social, ABM, webinars, lifecycle communication, partner campaigns, and customer cases. You are the first point of contact for the agency and keep a sharp eye on planning, budget, and quality. You evaluate media plans and creative on content, and if something gets stuck, you resolve it before it becomes a problem. You monitor how qualified leads move from marketing to sales, support the growth marketers with the business case per campaign, and report the results back so that the next campaign becomes even better. You deploy content together with the Brand Manager, and the Sales Enablement Coordinator receives input from you for sales materials. The agency makes. You ensure it works.

You are a director who loves tight planning and takes action when time is pressing. You know the channels well enough to keep an agency sharp, even if you do not perform the work yourself. And you look at results: a campaign is only finished when it delivers what we have agreed upon.

• You have at least 3 years of experience in campaign management or agency management, preferably in a B2B or knowledge-intensive environment.

• You know email, SEA, and social at a tactical level.

• You brief, plan, and monitor the progress of an agency and make timely adjustments.

• You critically and substantively evaluate media plans, channel choices, creative, and optimizations.

• You monitor budget and quality and see deviations coming in time.

• You independently formulate and coordinate project proposals.

• You speak and write fluent Dutch.

You will join the marketing team and report to the Head of Marketing. You work daily with the growth marketers, the Brand Manager, the Content Manager, the Sales Enablement Coordinator, and our campaign agency. You are responsible for the execution of the campaigns you roll out, and you see immediately what your work delivers. If you want to grow further, Growth Marketeer or another commercial role within marketing is a logical next step.

• Good base salary starting from €4,700 and a standard 36-hour work week.

• An end-of-year bonus of 4% of your gross annual salary and a variable profit share that can amount to up to 6% of your gross annual salary.

• 23 vacation days and a personal choice budget of 12%, of which 8% is holiday allowance and 4% is freely spendable for, for example, extra vacation days.

• A good pension scheme via PGB, including supplementary partner insurance.

• A travel allowance of €0.25 per kilometer or a public transport allowance, and we offer an attractive bicycle scheme. For employees with a commuting distance of less than 10 km or more than 60 km, we have an adjusted scheme.

• Hybrid working: 2 days per week in the office in The Hague, on Tuesday and Thursday.

• Room to grow. In your profession, in your role, in the organization.

We would love to tell you everything about the team and the role. Send your CV and you will hear from us within 2 working days. Any questions first? WhatsApp or call Mak via +31 6 18 60 98 89.