Allround Senior Campaign Manager

You are a broad marketer who gets energy from building campaigns and wants to bear responsibility for the end result.

You don't have to be the best designer, copywriter, and performance marketer all at once. However, we do want you to have sufficient knowledge of all those disciplines to bring them together for the optimal result.

We are looking for someone who:

• Speak and write both fluent Dutch and English

• Have demonstrable experience with campaign management, growth marketing, or a comparable marketing role

• Can think both strategically and execute practically

• Understand how a good campaign is constructed: from target audience and proposition to creation, distribution, and conversion

• Use data to make decisions and do not steer based on feeling alone

• Have experience with performance marketing and understand how Google Ads, Meta Ads, and other paid channels work

• Have experience with e-mail marketing, funnels, and marketing automation; experience with, for example, HubSpot is a plus

• Are strong in project management and can oversee multiple campaigns simultaneously

• Can translate creative ideas into a concrete plan

• Work independently and do not wait for someone to tell you what the next step is

• Can switch gears quickly when current events or commercial opportunities demand it

• Take ownership: if you are driving a campaign, you feel responsible for the result

Experience within finance, investing, or fintech is a nice addition, but not a requirement. Interest in financial markets and the willingness to delve into them is more important to us.

• A lot of responsibility and ownership over campaigns that directly contribute to the growth of GoldRepublic

• The freedom to initiate campaigns and experiments yourself

• A role in which strategy, creativity, performance, and execution come together

• Direct collaboration with the marketing team and the management, without unnecessary management layers

• Plenty of room to try out new ideas and quickly see what they deliver

• An informal working atmosphere within a small, content-driven, and entrepreneurial team

• An organization in which marketing plays an important role in further European growth

• A market-competitive salary appropriate to your experience

More than 150,000 investors trust GoldRepublic with over €1.5 billion in precious metals. We have grown into one of the largest players in Europe in the field of physical gold, silver, and platinum. And we want to continue growing. For that reason, we are looking for an Allround Campaign Manager who brings our marketing campaigns from idea to result.

GoldRepublic makes investing in physical precious metals accessible to everyone. As a regulated platform, we operate in a market where trust, timeliness, and content converge. Our customers closely follow financial markets, geopolitics, and the economy. This gives marketing at GoldRepublic an interesting dynamic: the world is constantly changing and we must be able to respond to it.

Therefore, we are not looking for someone who only coordinates campaigns. We are looking for someone who sees opportunities, develops ideas, builds campaigns, brings them live, and subsequently determines what can be improved based on data.

From a large brand campaign to a lead generation funnel. From tapping into a current gold price movement to the launch of a new content format. You ensure that strategy, creation, distribution, and performance come together.

As Allround Campaign Manager, you are responsible for our marketing campaigns from A to Z. You start with the question: what do we want to achieve and how do we get people moving? Subsequently, you translate that into a campaign concept, determine the channels, brief the right colleagues, and ensure that everything is actually executed. In doing so, you are just as comfortable with strategy as with execution.

You work closely with our content makers, designers, performance marketers, and other colleagues within GoldRepublic. You don't need to be able to do everything yourself, but you must understand how the different disciplines together form a good campaign.

And when necessary, you roll up your sleeves yourself.

Furthermore, you look beyond the launch. You follow what campaigns deliver, analyze where people drop off or indeed convert, and use those insights to continuously improve campaigns.

In short: you get a lot of freedom, but also a lot of responsibility. You are the one who ensures that a good idea ultimately delivers results.

• Developing campaign strategies focused on growth, leads, conversion, and brand awareness

• Organizing and executing campaigns from concept to launch

• Setting up multichannel campaigns across, among others, social, e-mail, paid media, content, and partnerships

• Developing creative campaign concepts and translating them into concrete assets

• Briefing content, video, design, and copy and ensuring everything comes together on time

• Collaborating with performance marketing on targeting, distribution, and optimization

• Actively contributing to execution yourself when necessary

• Monitoring campaign results and translating them into concrete improvements

• Continuously testing and optimizing funnels, landing pages, advertisements, and e-mail flows

• Monitoring planning, budgets, and deadlines

• Identifying new marketing opportunities and independently developing proposals for them

• Evaluating sharply afterwards: what worked, what didn't, and what will we do better next time?

Location: Amsterdam
Hours: Full-time
Level: Medior / Senior

Marketing at GoldRepublic is broad. For example, you will work on:

• Lead generation campaigns through which we reach and convert new potential customers

• Performance campaigns via, among others, Google, Meta, and other relevant channels

• Content campaigns surrounding our videos, podcasts, research, and other formats

• E-mail campaigns and funnels through which we further guide leads toward becoming customers

• Brand campaigns that further position GoldRepublic as an authority in the field of physical precious metals

• Timely campaigns surrounding developments in gold, financial markets, economy, and geopolitics

• Partnerships and activations through which we reach new target audiences

• Experiments and A/B tests to continuously discover which message, proposition, or funnel works best

One week you are working on a larger campaign that is planned months in advance. The next week, a development in the market suddenly creates an opportunity that we want to respond to within a few days. It is precisely that combination that makes this role interesting.