Marketing Automation Specialist (MAS)

• Gross monthly salary between € 3,200.- and € 4,000.- depending on your work experience, variable performance bonus, a fixed expense allowance, and a fixed work-from-home allowance per worked day.
• A flexible pension without a mandatory personal contribution.
• 30 vacation days (on a full-time basis) and the possibility to buy more days or sell your vacation days.
• At KPMG we work hybrid, so a combination of working from home, at the client, and at the office.
• A fully equipped home office.
• Reimbursement of your travel expenses with an NS business card or travel allowance.
• A laptop and iPhone.
• An extensive range of training and education that contributes to your professional and personal development.
• Diversity networks in the areas of pride, gender, ability, cultural diversity, and generations that regularly organize various activities to celebrate difference!
• Attention to vitality! Exercising at the office in Amstelveen or a discount at a gym near you, as well as access to coaching, health, and vitality programs.
• ‘Together’ is one of our core values. You can therefore count on various social activities such as team outings, drinks, and events together with your colleagues.

Within Marketing & Reputation, you are responsible for managing, developing, and optimizing KPMG's marketing automation and lead management domain.

You ensure that marketing campaigns, customer journeys, lead nurturing, scoring, and segmentation are deployed effectively and contribute to KPMG's strategic objectives. In doing so, you work at the intersection of marketing, data, technology, and commercial follow-up. Together with campaign strategists, content specialists, digital marketers, and colleagues from the business, you ensure that leads are not only generated but also optimally qualified, followed up on, and converted into commercial opportunities.

Marketing & Reputation focuses heavily on lead generation, data, AI, and measurable business impact. In this role, you are responsible for a crucial part of that ambition. You will be given the space to further professionalize our marketing automation capabilities and contribute directly to KPMG's growth and reputation objectives.

• You develop, manage, and optimize marketing automation campaigns, workflows, and customer journeys to effectively reach the right target audiences
• You set up segmentations, target audiences, lead scoring, grading, and nurturing programs, and manage these for an optimal lead process
• You support the entire lead management process, from lead generation to the handover of marketing qualified leads (MQLs)
• You perform A/B testing and use the results to continuously improve campaigns, conversions, and engagement
• You develop dashboards and reports, monitor data quality, and ensure proper setup of consent management and marketing governance
• You translate insights from data and campaign performance into concrete improvements, advise stakeholders on marketing automation and funnel optimization, and contribute to the further development of AI- and data-driven marketing within KPMG