Director Marketing & Communication

Renault Trucks is a supplier of trucks and vans and is a major player in the field of electromobility in a rapidly evolving transport sector. Renault Trucks is part of the Volvo Group, one of the world's largest manufacturers of trucks, buses, and marine propulsion systems. We find it important to contribute to the well-being of our planet and invest heavily in this. We do this, among other things, by helping our customers accelerate their transition to clean energy.

Do you want to play a role in this transformation?

Our Marketing & Communication team is looking for a Director Marketing & Communication!

RESPONSIBILITIES
In the role of Director Marketing & Communication, you are part of the Management Team and are responsible for strengthening the image and identity of both Renault Trucks Netherlands and the northern region, consisting of the countries Denmark, Norway, and Finland. Additionally, together with our dealer network, you improve the customer journey and customer satisfaction.

Your main responsibilities are

1. Marketing strategy & Image
Together with various departments, you develop a new "go-to-market strategy" for all existing and new products and services. You also develop a long-term strategy and image and align this with the dealer organizations. Based on the analysis of the Heavy Trucks Survey, you draw up an action plan to improve the results.

2. Campaigns & Public relations
In collaboration with Sales and After Sales, you carry out campaigns to make our products and services visible and promote them in the market. Additionally, you are also responsible for the implementation and follow-up of both local and central campaigns. By maintaining close contact with the press, you increase the visibility of Renault Trucks in the market and keep our target audience informed of developments in the market. Together with the team, you draft press releases and organize events and meetings for the press to promote our brand.

3. Online Marketing
One of the reasons why online marketing is taking over traditional marketing channels is the ability to communicate with the target audience in real time. You prepare the collaboration with social media influencers to increase the reach and strength of the organization through direct efforts on Social Media and other channels, such as: mailings, intranet, newsletters, film production, etc.

4. Events & Dealer Support
In collaboration with the support of the Operational Marketeer and external agencies, you define clear communication rules to inform our employees, customers, dealer organizations, and headquarters about our objectives and to increase engagement. As Director Marketing & Communication, you hold ultimate responsibility for the organization of events for the introduction of new models, factory visits, customer experience days, and events for employees and dealers to promote our brand and inform all stakeholders about the progress and next steps of our organization and business development.

• Academic working and thinking level in the field of Marketing;
• Demonstrable strategic work experience in a similar position;
• Demonstrable track record of managing projects within the set time and within budget;
• You are able to develop a strong vision and marketing and communication strategy and tactics;
• You are proactive in advising and convincing line managers;
• Ability to motivate and coach people;
• Excellent command of the Dutch and English languages, both spoken and written;
• You are a team player and are analytically strong.

• Good employment conditions (including pension, bonus scheme, vitality budget, mobility plan);
• A challenging position in a healthy and international working environment;
• Much freedom in the position with development opportunities;
• Possibility to work hybrid;
• Collegial and informal atmosphere.

Are you the marketing expert who will come to strengthen our team and help our customers with their transition to an electric fleet? Then apply now!

Do you have questions? Ask them to John Ritzen via john.ritzen@renault-trucks.com or via 06-30931082.