Marketing Specialist

Reaching all of Gelderland. That is quite a target audience.

From Nijmegen to Harderwijk and from Winterswijk to Zaltbommel: every day we want to reach as many people in Gelderland as possible with stories that are relevant to them. Via our app and site, radio and television, social media, and just right in the heart of the province.

We can use a good marketer for that. One who sees opportunities, proposes ideas, and then simply executes them.

We are looking for an experienced Marketing Specialist to help position Omroep Gelderland more strongly in the market and increase our reach. You think strategically, but you get just as much joy from actually bringing a good idea to life. You work with data, target audiences, and campaigns, but above all, with people.

One time you might devise how to bring attention to a new journalistic format. Another time, you dive into campaign results and see exactly where there is still room for improvement. And sometimes, during a major Gelderland event, you stand in the middle of the crowd to discover if what we thought of at our desks actually works in the real world.

Your responsibilities include, among other things:

• designing, setting up, and executing online and offline campaigns;

• increasing our reach among various target audiences in Gelderland;

• deploying and optimizing campaigns via, among others, social media and Google Ads;

• analyzing results and translating data and research into concrete actions;

• developing marketing concepts around programs, events, and other initiatives;

• safeguarding our brand and ensuring our marketing is recognizable and consistent;

• advising colleagues on target audiences, reach, positioning, and marketing;

• collaborating with colleagues from Marketing & Communication, the editorial team, commerce, technical departments, and other departments.

In short: you devise plans, get people on board, and then ensure that something actually happens.

Omroep Gelderland is there for all residents of Gelderland. We tell what is happening in the province, bring people closer together, and ensure that important stories are seen and heard.

At the same time, the way people use news and media is changing incredibly fast. That is why we are building a broadcaster that increasingly knows who we want to reach, where to find those people, and what is relevant to them.

For marketing, there is a beautiful challenge there. You will be given the space to think along, try things out, and achieve visible results. Not just more reach for the sake of reach, but ensuring that more and more people in Gelderland find us.

And the great thing is: You don't have to search long for your target audience. They live right around you.

• A versatile marketing role at a public media organization in the heart of Gelderland.

• Plenty of room for your own initiative, ideas, and creativity.

• The chance to make a visible contribution to the reach and the future of Omroep Gelderland.

• Colleagues with knowledge of journalism, media, marketing, data, and the province.

• A contribution toward your health insurance.

• An allowance for your gym membership.

• Employment conditions according to the CAO for Broadcasting Personnel.

• A position in scale G with a salary between € 3,449.57 and € 5,056.94

• Start date in consultation.

Above all, we are looking for someone who wants to move forward.

You are a strong conversationalist who dares to sharpen an idea and asks questions like: Who are we actually doing this for? What do we want to achieve? And how will we know later if it worked?

But you don't just stay sitting at the meeting table. If something needs to be made, arranged, tested, or improved, you take it on.

You:

• have extensive experience with marketing and campaigns;

• can easily switch between strategy and execution;

• think creatively and with a focus on target audiences;

• are analytical and know how to turn figures into choices;

• communicate strongly and actively seek collaboration;

• take initiative, organize easily, and get colleagues on board;

• and have experience with online marketing and social media.

You don't need to have the answer to everything. However, we do like it if you are curious enough to want to find the answer.

Great. Then we are curious to meet you.

Send us your CV and a short motivation before November 23rd. You don't need to write in it that you are a ‘proactive spider in the web with a hands-on mentality’. Rather, tell us what you could mean for Omroep Gelderland with your experience and ideas.

Would you like to know more first? Then please contact Marieke van den Hurk, Manager Marketing & Communication. You can reach her at +31651492241,