Performance Marketing Manager

My Jewellery is growing fast: with more than 1000 colleagues and 60 boutiques in the Netherlands, Belgium, Germany, and France, and new markets on the horizon. Performance marketing is ready for the next phase: from good to sharp. You build that structure. You lead a team, manage multi-million budgets across multiple countries and channels, and ensure that performance and brand reinforce each other to achieve commercial results.

As Performance Marketing Manager, you determine the strategy for SEA, paid social, affiliates, and display. You stay close enough to the execution to know what works and where the opportunities lie. You drive based on incrementality and know when data provides sufficient direction to make decisions at the country, category, and channel level.

You make our paid channels smarter with AI-driven automation and translate this into the team's daily way of working. Thinking internationally is second nature to you. You understand the dynamics of both mature and growing markets and know how to achieve scale without losing sight of the brand.

Additionally, you work intensively with colleagues from E-commerce, Retail, and Purchasing. You think from a commercial result perspective and naturally build bridges between teams to collectively make more impact.

• You develop and implement the performance marketing strategy for SEA, paid social, affiliates, and display;

• You manage and optimize large media budgets with a focus on return, growth, and incrementality;

• You lead the performance marketing team and guide colleagues in their development;

• You analyze data, attribution models, and marketing mixes to identify opportunities and improvements;

• You implement AI-driven solutions and automations to make campaigns smarter and more efficient;

• You work closely with Marketing, E-commerce, Retail, and Purchasing to achieve commercial objectives.

• A supported performance marketing strategy is in place, detailed per country, category, and channel;

• Performance results in the Netherlands and Belgium are above target and have been further optimized for margin and incrementality;

• Germany shows demonstrable growth and a scalable approach is ready for future markets;

• The team operates at a high level, takes ownership, and identifies opportunities before being asked;

• Smart automation and AI are no longer an experiment, but a fixed part of the daily way of working;

• E-commerce, Retail, and Purchasing see performance marketing as a strategic partner that strengthens their results and accelerates processes;

• A scalable and repeatable campaign structure is in place that is continuously being further sharpened.