Content & Event Marketeer

As Content & Event Marketeer , you ensure that HR leaders get to know Learned and that those conversations lead to real opportunities. You devise, organize, and run campaigns via events, podcasts, and partners. You drive based on what it delivers: the opportunity value that results from your campaigns. You report to our Head of Marketing and work closely with our marketers, sales team, and our partners.

Your work week looks approximately like this:

• Events (50%): you run a full event calendar with at least one event every two weeks. You organize your own events for and with partners, and ensure we have a strong presence at trade fairs. From concept and invitations to follow-up with sales: you ensure that every event delivers leads and conversations.

• Partner campaigns (25%): together with our partners, you set up co-marketing campaigns, such as joint events, webinars, and mailings, and you further expand those collaborations.

• Podcasts, customer cases, and social (25%): you ensure that our founders and customers are guests on relevant podcasts in the HR world, and you utilize our own podcast within campaigns. Together with customers, you create customer cases and short videos, for example recordings and interviews at events, which you use in campaigns and which sales can use in conversations. Together with our social marketer, you translate every campaign to LinkedIn, so that events, podcasts, and customer stories achieve maximum reach.

Additionally, you continuously measure what works. In HubSpot, you track which campaigns deliver SQLs and opportunity value, and you use those insights to adjust course.

In short: you bring Learned into contact with the right people and ensure this translates into growth.

• You have 3 to 6 years of experience in campaign, event, or field marketing, preferably in B2B or SaaS

• You have demonstrably run campaigns that contributed to pipeline, and you talk just as easily about SQLs and opportunity value as you do about creative concepts

• You are a strong organizer: a full event calendar with multiple projects at once gives you energy, not stress

• You make contact easily and build relationships with partners, speakers, and podcast makers

• You work data-driven and have experience with a marketing automation or CRM tool, preferably HubSpot

• You are proactive and entrepreneurial: you do not wait for a briefing, but come up with ideas yourself and turn them into action

• You speak and write fluently in Dutch and English

• You find it no problem to travel occasionally or work an evening for an event