Platform Content Strategist

Develop a clear content strategy that enables millions of customers to easily find, understand, and use information on Rabobank's websites and in its apps.

Platform Content Strategist

As a Platform Content Strategist, you know the secrets of findable, relevant, and understandable digital content. You connect strategy, technology, and execution. In this way, you ensure that both customers and search engines, bots, and LLMs find the right content at the right time. You develop frameworks, advise stakeholders, and translate insights into concrete improvements for Rabobank's digital channels.

• Translate the platform strategy into clear content choices and applicable frameworks for websites and apps.
• Improve the findability, understandability, and relevance of digital content for various target groups and customer journeys.
• Develop and safeguard guidelines that allow teams to apply content for websites and apps carefully and consistently.

• 36 hours per week
• You work in a team of 6 colleagues within an area of approximately 100 employees
• 9.5 million customers worldwide

• Proactively advise content owners and other stakeholders on content choices, personalization, structure, findability, and management.
• Formulate clear requirements together with product and technology teams and oversee the translation into suitable digital solutions.
• Substantiate proposals with data, user insights, and current developments and present these convincingly to various target groups.

Within Core Experience Platform, you work on an optimal digital experience for Rabobank customers. In doing so, you work closely with content strategists, content consultants, user experience specialists, product owners, analysts, and engineers

We believe in the power of difference. It is precisely by combining the differences of people that we become an even better bank. We are therefore curious to see what you will add to our Core Experience Platform team.

"Content and technology never stand still. Neither should you. You see new opportunities, make sharp choices, and turn smart ideas into digital experiences that make a real impact." Esmarije Voorboom, Area Lead Core Experience Platform.

The 6 people in your direct team together develop the strategy and support for relevant, understandable, and findable digital content. Collaboration is our way of working here, as one purposeful team within Rabobank. You will work together with a senior content strategist, a conversion specialist, 2 content consultants, and an advisor focusing on artificial intelligence and the visibility of content in search engines, bots, and LLMs.

Janneke Belt, content strategist Core Experience Platform: "Rabobank is a large, diverse organization and you can see that reflected in the content. The challenge is to give visitors to our websites a great user experience by always presenting them with the right content at the right moment. Regardless of how they consume our content."

For us, your development and that of society stand side by side. That is why we want to invest in you and work together on a better world. We summarize that in one sentence: "at Rabobank, you work on yourself & the world around you at the same time."

You see this reflected in your own development budget, our hybrid working environment, and a good balance between your work and your home. In addition, you can work on banking matters for our private and business clients, but also on societal issues such as the food and energy transitions.

At Rabobank, we believe that we become stronger through people who complement each other. By embracing our differences, we bring out the best in each other. We seek that diversity in things such as knowledge, skill, and experience, but also in background and culture. We strive for variety and the space to be yourself, whoever you are, in every department. That is what diversity and inclusion at Rabobank is all about.

• 3 to 5 years of relevant work experience in content strategy, content design, or a similar digital role
• Up-to-date knowledge of SEO and GEO, including the impact of search engines, bots, and LLMs on content;
• Experience with personalization, including opportunities, risks, and a substantiated vision on its deployment;
• Knowledge of content structure, information architecture, and taxonomy, with an eye for scalability;
• Strong skills in stakeholder management and advisory, with attention to different interests and support;
• Affinity with technology and experience with requirements for tech teams;
• Experience with guidelines and policy for app and web, including implementation and adoption;
• Strong presentation skills for both subject matter experts and decision-makers;
• Experience with diverse content types, from longreads and landing pages to help content, notifications, and microcopy;
• Ability to translate abstract ideas, data, and user insights into concrete content choices and improvements;
• Experience with multidisciplinary and Agile/Scrum working; experience with an enterprise CMS is a plus;
• Experience within an international and complex organization;
• Residing in the Netherlands and strong communicatively and in writing in both Dutch and English.

You can respond to the Platform Content Strategist vacancy at Rabobank until 11 November 2026.

• For substantive questions about this position: Esmarije Voorboom, Area Lead Core Experience Platform, via Esmarije.Voorboom@rabobank.nl
• Questions about working at Rabobank and the procedure? Rebecca Stumpel, Corporate Recruiter, via Rebecca.Stumpel@rabobank.nl
• If you are invited for an interview, Bo, our virtual assistant, will contact you via SMS and email to schedule the interviews.
• Answers to frequently asked questions can be found at Rabobank.jobs/nl/veelgestelde-vragen.
• Assessments may be part of the application procedure.
• A reliability screening is part of the procedure.
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