Director Marketing Communications & Growth

Are you commercially driven, strategically strong, and energized by creating new business? Then this is your chance to play a key role in the further growth of Baker Tilly as Director Marketing, Communications & Growth!

To realize our ambitions, we want to further strengthen our position in the market, better exploit opportunities with existing and new clients, and simultaneously continue to build a strong and distinctive brand. This requires an integrated view of the market, customer, marketing, business development, and communication.

As Director Marketing Communications & Growth, you translate that broad perspective into one powerful growth approach for Baker Tilly. You translate market developments and commercial opportunities into strategic choices. How do we build a strong and distinctive brand that supports our commercial ambitions? Which sectors offer the greatest growth potential? How do we strengthen our position with existing clients? Where are the opportunities for cross-selling, new propositions, and new business? How do we create sustainable, profitable revenue growth? And how do we ensure that colleagues understand our course and move in alignment with that course?

As a strategic sparring partner to the Management Board, partners, and the various business units, you provide direction to the commercial course and market strategy of Baker Tilly. Additionally, you advise on positioning, reputation, and important communication issues. In doing so, you know how to connect national ambitions with regional market opportunities and help the organization identify and exploit commercial opportunities more systematically. You stimulate collaboration between service lines and ensure that our propositions, communication, and our brand reinforce one another.

Under your responsibility, Marketing & Communication and Business Development come together. You lead professionals in the fields of marketing and internal communication, employer branding, content, and business development. You ensure that commercial ambitions are supported by recognizable, consistent, and target-group-oriented communication towards clients, employees, and the labor market. At the same time, you ensure that colleagues understand Baker Tilly's course and feel the confidence to take initiative. In this way, you contribute directly to a stronger market position, client growth, and profitable revenue development.

Working at Baker Tilly
You will fulfill a national role with Utrecht as your base. From our head office, where almost all disciplines of Baker Tilly come together, you will work in a dynamic environment with short lines and a wealth of expertise. This offers you the unique opportunity to approach market developments from different perspectives, test ideas with colleagues, and identify opportunities for integrated service delivery.

You take initiative, we provide trust. You will be given the space to propose a commercial approach based on your vision and to further develop it together with the Management Board, partners, and teams. From Utrecht, you connect the insights of local offices with the national expertise of Baker Tilly. In doing so, you ensure that the internal organization understands the course and that Baker Tilly is positioned externally in a recognizable, relevant, and consistent manner.

On a daily basis, you will be engaged in:

• Further developing and executing the commercial strategy and translating it into concrete objectives and KPIs;

• Our client development, including promoting cross-sell and upsell

• Leading and further developing a multidisciplinary team of marketing, communication, and business development professionals;

• Translating market, customer, and sector developments into choices for positioning, marketing, and business development;

• Further professionalizing CRM, Commercial Excellence, and commercial processes, so that we gain more control over pipeline and performance.

• You have experience at director, management team, or partner level and can discuss strategic choices at that level;

• You possess a university-level (WO) working and thinking level and at least 10 to 15 years of relevant experience at the intersection of marketing, communication, market development, and/or business development. Preferably, you have experience in accountancy

• You have experience with commercial transformations and growth strategies;

• You have broad knowledge of marketing and communication and insight into how brand, reputation, and commercial development reinforce each other;

• You have experience with CRM, business development, and the professionalization of commercial processes;

• You have a good command of the Dutch language, so that you can clearly convey your vision and proposals;

• You have experience leading multidisciplinary teams and combine people-oriented leadership with clear direction on process and results.

Working at Baker Tilly means working for an employer that realizes our differences are exactly what make us stronger. Have we made you enthusiastic about this position, but are you still doubting if it fits you well enough? Then certainly contact one of our recruiters to discuss your questions calmly together. We would very much like to hear from you.