Digital Marketeer

• A vibrant working environment. Our building in Hilversum houses both radio and TV studios as well as supporting teams;

• A diverse and friendly team with different ages and backgrounds;

• A good salary, appropriate to your education and work experience;

• An NS business card which you may also use for private travel, or a mileage allowance;

• The flexibility to work partly from home and to optimally set up your home workspace;

• A wide choice of various masterclasses, knowledge sessions, and (team) trainings to give your development an impulse;

• Access to OpenUp because we value your well-being, so you can always work on your mental well-being, whether you need a good conversation or practical tips to stay in balance;

• Social drinks with all colleagues in our own pub;

• Sports facilities (weekly bootcamp and boxing class and free use of our own in-house gym).

How do you ensure that you reach the right audience at the right time with smart digital campaigns? At Talpa Network, you will be given the challenge of determining the digital media deployment for a wide portfolio of programs. From De Bondgenoten on SBS6 and new launches on NET5 to the Meimaand Filmmaand on Veronica and high-profile content on KIJK. Campaigns through which we reach millions of people every day.

As a digital marketer, you research and determine how and where we find and activate our target audiences digitally. You will receive a lot of responsibility and freedom: from strategy and media planning to purchasing, optimization, and analysis. Additionally, there is plenty of room to experiment with new platforms, techniques, and creative forms of digital advertising.

• You develop the digital media strategy for campaigns for SBS6, NET5, Veronica, and KIJK and determine which channels we best use to reach the right target audiences;

• You are responsible for the entire campaign process: from planning, budgeting, and media purchasing to execution, optimization, and reporting;

• You purchase campaigns both directly and programmatically, with a strong focus on Display, Online Video, and Social Advertising, and continuously steer towards reach, impact, and results;

• You manage the campaign budgets and make well-founded choices regarding their optimal distribution;

• You advise brand managers on target audiences, media deployment, and which creative approach works best on the various digital channels;

• You analyze campaign results and translate data into concrete insights and optimizations for ongoing and future campaigns;

• You closely follow developments within digital advertising and identify opportunities with new platforms, technologies, and publishers, and you are given the space to experiment with them;

• You work closely with publishers and internal teams such as Marketing, Content Creation, and Data to make our digital media deployment increasingly smarter, more creative, and more effective.

You are an experienced digital marketer who effortlessly combines strategy and execution. You enjoy running campaigns yourself, but at the same time, you look beyond just the numbers in a dashboard. You are curious, take initiative, and dare to experiment with new possibilities. Based on your expertise, you advise colleagues, involve them in your ideas, and challenge them to come to a better solution together.

AI is changing the way we work, create, and innovate. At Talpa, we expect you to be curious about the possibilities of AI and to use them actively and responsibly, where relevant to your role, to make your work smarter, better, and more creative. You continue to develop yourself in this, share insights with colleagues, and keep an eye on both the opportunities and the risks of AI, including privacy, security, and reliability.